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Archroma to display colour solutions at Premiere Vision

14
Sep '18
Courtesy: Archroma
Courtesy: Archroma
Archroma is set to exhibit various colour and effect solutions at Premiere Vision Paris, the global expo for fashion professionals, which will be held from September 19-21, 2018, in hall 6, stand 6n8 / 6p7. The company is a global leader in colour and specialty chemicals with approximately 3000 employees in over 35 countries, headquartered in Switzerland.

The company aims to provide a cleaner and more sustainable industry through innovative chemical and industrial processes. Archroma will be presenting its innovative colour palette for the textile industry, the ‘Color Atlas by Archroma’, which contains more than 4,300 colours on cotton poplin, and an online version compatible with mobile tools at the expo, according to a press release.

The company recently announced a partnership with Carlin, the world’s first trend office founded in 1947. The agreement aims to promote the use of Archroma’s exclusive colour inspiration tools for fashion designers and stylists in France. Carlin and Archroma will be neighbours at the show, allowing visitors to benefit from immediate access to the expertise of both companies

Archroma will also present a colour inspiration booklet created with Annflor Sangan, a member of the French consultation for the Première Vision exhibition. The booklet presents Autumn-Winter 2019-2020 trends inspired by a visit in Châteauneuf-du-Pape, the former resort of the popes in Avignon, where Provence wines of exception are produced.

Under the terms of its collaboration with Archroma, Carlin will use the ‘Color Atlas by Archroma’ colour references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its colour workshops, and Carlin and Archroma will organise regular conferences and events for fashion brands in Paris and other major French cities.

Carlin has announced an event in collaboration with Archroma themed ‘Color Thinking’ that will take place during Premiere Vision. Color Atlas by Archroma provides tools aimed at opening new creative horizons for designers, stylists, and brands. It includes the six-volume physical reference of 4,320 colour swatches and cotton poplin; a compact edition in a two-volume set for easy portability; and a mobile-friendly online version with ‘on-the-go’ features to capture an inspiring image. (GK)

Fibre2Fashion News Desk – India


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