US' Verdant launches new line of green specialty chemicals

The new company, wholly owned by Cellulose Solutions, will distribute all green solutions as the company creates additional chemical solutions to meet the needs of all clients participating in the manufacturing and delivery of consumer products, the company said in a press release.

Verdant chemicals are formulated using plants, soil and natural energy from the earth’s resources and are designed for a circular economy – from manufacturing and treatments to replacement back into the earth void of all known and suspected hazardous components.

The launch includes a new branded website, a new website for Cellulose Solutions, new branding and logos, and established partnerships and memberships focused on the textiles, nonwovens, and hemp industries. One of those strategic memberships is with the SEAMS Association.

“The mission of Verdant Innovations is to provide chemical formulations created uniquely for individual product types and to assist brands, retailers and manufacturers to deliver safer products for humankind and our environment,” Allan P. Short, president and founder of both Cellulose Solutions and Verdant, said in a statement.

"The time has come for all companies to start to invest in the safety of the public and to provide a world for future generations. Our cost-effective innovation can replace all or a portion of a company’s chemicals to meet their own sustainability and green initiatives,” Short added.

“Hemp is a strong focus for Verdant Innovations working with farmers to provide higher production to meet the needs of the nonwoven and textile industries. Through innovative solutions created by the company’s chemists, scientists, and engineers, we have a highly tested and quality solution for hemp manufacturers to deliver sustainable and clean products,” Verdant’s VP product development Satish Hodage said.

“I am thrilled to have Cellulose Solutions and Verdant Innovations join our SEAMS community and exhibit in our pavilion this year at Texprocess Americas. They offer a unique and strategic solution for many of our members as we strive as an organisation to deliver sustainability across the supply chain,” Will Duncan, managing director of SEAMS, said.

Fibre2Fashion News Desk (GK)