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Performance Days expo records 20 per cent rise in visitors

16
May '19
Pic: Performance Days
Pic: Performance Days
Performance Days Munich expo, held on May 8-9, 2019, in Munich, Germany, has recorded a rise of 20 per cent in visitors this year. The functional fabric fair is the place to be for sourcing performance fabrics and accessories twice a year. Global exhibitors show their latest trends in fabric development for the functional textile industry at the expo.

As always, the fair not only lures well-known names and highly attractive exhibitors to Munich such as Sympatex, Schoeller Textil, PrimaLoft, Pontetorto, Polartec, Toray, Hyosung or Isko, but also presents a Focus Topic each season, highlighting the current most important trends. This season, the spotlight was on ‘The Beauty of Function’. Long queues at registration desks, along with full aisles and boulevards on May 8-9, 2019, testified to the attractiveness of what the fair has to offer. With its relocation to the Messe München exhibition grounds, the layout of the common areas has undergone a facelift. Four boulevards are now home to the Performance Forum with the Performance Wall, the Focus Topic with Guided Tours, and the area for expert talks and panel discussions, according to a press release on the show.

On the second day of the fair, the topics of presentations and discussion rounds are habitually devoted to the Focus Topic. Its attraction as a magnet for visitors could be evidenced by the full auditorium. Exhibitors also acknowledged the fact that the fair has its finger on the pulse with its ‘The Beauty of Function’ theme.

“The Focus Topic at the fair is just the thing for us. Injecting beauty into function is in our DNA since Isko combines Innovation and creativity. This topic is very important to us, and a large part of our daily work. At Isko, a large team of specialists’ works towards finding creative, fashionable solutions for athletic fabrics, and our functional woven fabrics and denims have created a new segment in the athleisure market,” Rosey Cortazzi, global marketing director at Isko said.

“We as Performance Days will not deny our origins, but we are particularly perceptive in recognising market needs. So it was only natural that we, as trendsetters, called on our exhibitors to make their highly functional fabrics even more attractive than before. The first edition of our functional fabric fair powered by Performance Days in New York clearly illustrated the importance of this topic for future market trends. In New York, our functional exhibitors were met with great interest from sportswear- and fashion brands. So it then became obvious to extend this trend to Europe,” managing director of Performance Days, Marco Weichert said.

Performance Days also has another unique service to offer: For those who didn’t have the opportunity to listen to the expert talks live this time, or want to view all the Performance Forum material at leisure, all information is online all year round on the Performance Days website. There all the fabrics from previous fairs can be viewed, and also read and listened to presentations in PDF and audio formats, which will be updated and uploaded after the conclusion of the fair. (GK)

Fibre2Fashion News Desk – India


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