PG Denim part of Denim Premiere Vision London

06 Dec '18

3 min read

Courtesy: PG Denim

PG Denim is presenting its many novelties on the stage of the first Denim Premiere Vision London, in booth F31, on December 5 and 6, 2018. Led by the visionary mind of Paolo Gnutti, a true R&D denim head and a real explorer of the many faces of indigo fabric, the denim company is displaying its brand new collection during the prestigious event.

PG Denim is a project born out of the idea of creating new paths for denim, going beyond traditional borders while staying consistent with the authentic Italian tradition. Born from the unique expertise of Paolo Gnutti, PG Denim is the result of a lifetime dedicated to denim innovation and creativity. After its life-long experience as R&D head of ITV Denim, Paolo Gnutti has moved the creative area of the family company to a whole new level, creating the project: a 100 per cent Made In Italy company in an integrated supply chain, according to a company press release.

The collection is a range that is dedicated to men and women, covering some raw proposals but also super-vintage ones. It is an agile and versatile structure, bringing out all the great expertise in denim and textile creation, to set the rules for a new production model.

The main focus of the new collection are laminated effects on denim. Bright and eye-catching, the laminated effects dominate the fresh proposals for the new season, used both with drawing and with total coverage. Moreover, the “Floc” fabric has also come back for this spring-summer collection, because seasons are more and more blending new trends and materials. It is a new collection intended not for large retailers, but focused on special applications, such as laminations and “Floc”, with 100 per cent digital production.

The fabrics are produced completely “ad-hoc”, and created along a supply chain that starts from PG Denim, which conceives and designs the fabrics, to be then developed by Berto or Eurotessile, the two companies part of this total Made In Italy project.

The collection family names are representative of the unique style of PG Denim: Desert, Steelworks, The Ecru, Sinuoso, Piuma, Digital Print, Very Stretch, Metal, Studio 54 (with vinyl and rubberised effects), 3D, Shine, 24 Kt. These are the main proposals for the new SS 2020 collection, both for the indigo and for the ready-to-dye fabrics.

PG Denim is more than a one-man-band project. Arising from Paolo Gnutti’s visionary mind, the company has in Berto and Eurotessile, the two other main partners of the project, that helps the creative vision of its founder come to life to an integrated supply chain. (GK)

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