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Pure London to launch 'Selected by Kate Moss'

11 Jul '19
2 min read
Pic: Pure London
Pic: Pure London

Visitors to festival of fashion Pure London taking place from July 21–23 at Olympia London will be first in UK to view ‘Selected by Kate Moss’, the new collection from one of Scandinavia’s fastest growing labels, Nikkie. Created by Dutch designer Nikkie Plessen, the collaboration with British supermodel Kate Moss will debut for the first time at Pure London.

Kate Moss is the international face of Nikkie, and each season Kate and Nikkie team up to compile her favourite designs which make up the ‘Selected by Kate Moss’ collection. The collection represents the tough yet feminine style of Kate, and features jackets, dresses, skirts, trousers and tops. For its SS20 season, visitors to Pure London will discover a collection which has a strong focus on ‘country’, impactful in black and white, with embroidered materials and feminine shapes, said a press release from Pure London.

“Kate Moss has always been the ultimate embodiment of style. She personifies precisely what I want to express through my fashion label; she is strong and tough but at the same time feminine and sexy. We are growing Nikkie worldwide and can’t wait to present it to the UK market at Pure London,” said Plessen.

Pure London is UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, e-tailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is an ITE Group plc event. (PC)

Fibre2Fashion News Desk – India

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