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127th virtual Canton Fair opens today

Jun '20
Pic: Canton Fair
Pic: Canton Fair
The 127th China Import and Export Fair (Canton Fair), has kicked off with a new website featuring 5 major sections: product exhibition, newsroom, global business matchmaking, exhibition services and cross-border e-commerce. Powered by Internet, cloud computing and AI technology, the virtual trade fair has 50 exhibition sections with 16 product categories.
The fair is also creating a platform that will open up an unprecedented opportunity and innovative exhibition experiences for the global businesses.
“The 127th online Canton Fair is not simply a replica of its traditional physical exhibition. Instead, we have come up with a brand-new model built on the advanced digital solutions to facilitate global trade and business process,” Xu Bing, deputy secretary general of the China Import and Export Fair, said in a press release.
This year, products from Canton Fair exhibitors have been uploaded to the online platform which also allows customers to view and experience the products with virtual and augmented reality.
To create an exhibition atmosphere with interactive communication, the 127th Canton Fair partnered with Tencent to build a 24-hour live-streaming platform where retailers, goods and service providers can turn their stores and factories into broadcast studios. Buyers and suppliers can hold online negotiations with communication tools facilitating video conferencing, messaging and remote presentation.
Powered by big data and artificial intelligence technology, the platform ensures a trustful business process by checking the credibility of suppliers and buyers and match the two sides according to their needs.
2020 marks another milestone for the Belt and Road Initiative. The exports and imports value of China with BIR countries rose to RMB 2.76 trillion, accounting for 30.4 per cent of China’s total foreign trade value this year, a 1.7 per cent increase year-on-year.
The 127th Canton Fair has set up the international pavilion to create new momentum for global trade. International exhibitors bring products spanning consumer electronics, building materials, textile materials, food and beverages. Canton Fair will further upgrade supply chains and continue to provide more services to build a one-stop trade platform to boost global trade.

Fibre2Fashion News Desk (JL)

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June 2021

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