54% consumers believe in ethical buying decisions: report

21 Sep '19

1 min read

Pic: Shutterstock

Fifty four per cent of global consumers believe ethical purchase decisions will make a difference, according to a new whitepaper launched recently by global market research company Euromonitor International. The whitepaper explores how companies can utilise different strategies to align with new policies and consumer behaviour, while maximising profits.

More consumers are proactively leading a sustainable lifestyle and with sustainability becoming key to business success, investors are moving away from short-term profit and injecting capital into more sustainable companies, the whitepaper, titled ‘How to become a sustainable brand’, said.

Opposing the throwaway culture, one-fifth of the global consumer population prefer to repair damaged items. This shift in consumer behaviour is leading brands to respond accordingly. For example, outdoor clothing brand Patagonia, offers a free repair service to increase product longevity and reduce waste generation, according to a press release from UK-based Euromonitor International.

Fibre2Fashion News Desk – India

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