Adidas Singapore launches first Brand Centre

25 Jan '22

1 min read

Pic: Adidas Home Ground

Adidas Singapore has announced the launch of its first Brand Centre. This new centre is said to be the pinnacle of sports, lifestyle, fashion and culture in Singapore. Spanning across three floors, the new brand centre gives an elevated consumer experience with an extensive range of customisation zone, sports performance and sports style products.

The store features a sustainability wall, art installation and Makerlab among others. Inspired by the coast line of the Singapore River, layers of reclaimed wood are crafted to form the feature wall, encapsulating Adidas’ commitment to keeping the oceans clean, recycling plastic waste and exploring sustainable ways to produce textiles and footwear, Adidas said in a press release.

“Installation is a collage of locally-inspired elements woven together to form a mural that takes the form of Adidas footwear. It’s a celebration of sports, culture and life that also pays homage to the cutting-edge 4DFWD technology,” the release added.

Fibre2Fashion News Desk (RR)

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