Home / Knowledge / News / Textiles / Adidas tops Cotton Ranking 2020 for sustainable cotton

Adidas tops Cotton Ranking 2020 for sustainable cotton

13
Feb '20
Adidas has taken the top slot in the Cotton Ranking 2020 published by three non-governmental organisations (NGOs—UK-based Pesticide Action Network (PAN), the Netherlands-based Solidaridad Network and World Wide Fund for Nature (WWF). It has become a global leader in sourcing sustainable cotton from the 6th place it held in the last ranking.

The brand now sources all its cotton from sustainable sources. IKEA ranks second, followed by the H&M Group in the third place. The ranking is based on research conducted and compiled by independent consultancy Aidenvironment.

The latest ranking reveals significant progress by big brands toward more sustainable cotton and the growing divide between companies that take their responsibilities seriously and the many laggard companies that do not, according to a press release from Solidaridad.

While 21 per cent of global cotton production is now more sustainable, only 5 per cent of global production is actively bought as sustainable by retailers and brands. The rest has to be sold as conventional cotton because not enough of the big brands explicitly shop for more sustainable cotton.

Isabelle Roger, global cotton programme manager of Solidaridad Network says: “Shockingly, three quarters of sustainable cotton is still sold as conventional cotton. Farmer groups end up selling the majority of their more sustainable produce as conventional cotton due to lack of demand. If the failing brands took their responsibilities seriously, this wouldn’t be an issue.”

Progress has been exemplified by companies like Bestseller (Jack&Jones, Vera Moda, ONLY) and Decathlon, which in 2017 were ranked as ‘starting the journey’ but are now ‘leading the way’, thanks to the sharp increase in their uptake of sustainable cotton. Almost all companies who made public commitments have made substantial improvements.

The number of companies lagging behind is largely unchanged since 2017. Around one-third of companies, including global names like Amazon, Footlocker, Giorgio Armani and Forever 21, scored zero in the ranking, despite increasing global concerns about worsening water scarcity, pollution, land degradation and loss of biodiversity.

“The ranking reveals that there is a small but growing group of frontrunners who are leading the way toward a more sustainable cotton sector, with their commitment over the last few years paying off. The report gives plenty of evidence that public commitments lead to results, however many companies have still not taken the necessary steps. CEOs of these laggard companies must change course and make time-bound commitments to use more sustainable cotton” said Alexis Morgan, WWF Global Water Stewardship Lead.

The report also reveals that for the first time more than half of ranked companies now have commitments to use sustainable cotton, but the three NGOs express concern that overall companies are not achieving as much as they should.

Eleven big brands, including Nike, H&M and C&A Group, have committed to sourcing cent per cent of their cotton from more sustainable sources by the end of this year.

Fibre2Fashion News Desk (DS)


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Jan 2021

UK factories concerned over shortage of materials, workers

Concerns of UK manufacturers regarding shortage of low-wage workers...

Pic: Shutterstock

Retail | On 27th Jan 2021

US holiday season hit by understaffing, high turnover

The versatility and resilience of retailers helped many stores...

Pic: Shutterstock

Textiles | On 27th Jan 2021

Pakistan's textile & apparel exports up 7.79% in H1 FY21

The value of textile and garment exports from Pakistan rose by 7.79...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search