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Aizome Bedding unveils organic bed linen
06
May '18
Courtesy: PR Newswire/Aizome Bedding
Courtesy: PR Newswire/Aizome Bedding
Bringing the powerful benefits of traditional Japanese indigo-dyed fabrics into the modern age, a new company, Aizome Bedding, has unveiled organic bed linen to provide a unique and healthy sleep experience. These organic fabrics treat and soothe the skin while protecting against common skin conditions. The products are also are environmentally friendly.

The company's products are environmentally friendly and produced without employing toxic chemical dyes that can irritate the skin and lead to potential health problems.

Aizome Bedding uses the leaves of the Asian indigo naturalis plant that provides its bedding products unique colour, medicinal properties, and low environmental impact. Aizome updates a centuries-old Japanese dyeing technique through using a cutting-edge ultrasound technology in developing uniquely colourfast and chemical-free textiles.

This gives the company one of the lowest environmental impacts of any textile in production, using 200 times less water than chemical dyes.

"Most people think their skin is an impenetrable barrier, but it absorbs a lot of what we touch through a process called dermal absorption," said Michel May, founder of Aizome Bedding. "Now consider that a third of an average person's life is spent in bed. That represents a lot of exposure to potentially harmful chemicals such as azo dyes, phthalates, formaldehyde or flame retardants (PBDEs) used in the production of the average set of pillowcases, sheets, and comforters. You don't have to worry about any of this with our natural indigo dye. The Japanese have done this for millennia."

Another key aspect of Aizome Bedding's products is their use of organically sourced GOTS certified cotton fabric that has not been grown with any toxic chemicals, pesticides or GMOs. The effective combination of the natural indigo dye and organic cotton provides Aizome bedding with hypoallergenic qualities, eliminating dust, detritus, oil and dust mites from building up in a sleeping environment, and preventing anyone with sensitivity to dust materials from experiencing bad reactions.

Besides being extremely environmentally friendly, the bed linen also has anti-inflammatorya and antibacterial properties.

The oldest surviving textiles in the world are dyed with natural indigo, which coats and protects textile yarn. In addition, Aizome Bedding has no wear and tear parts such as buttons, rubber bands or zippers, and can potentially last for decades. (SV)

Fibre2Fashion News Desk – India


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