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Amazon ties up with APCO to market handloom items

09
Dec '19
Pic: Shutterstock
Pic: Shutterstock
Andhra Pradesh State Handloom Weavers Cooperative Society (APCO) recently initiated a partnership with Amazon and listed its products on the e-commerce platform. Around 104 types of high-quality handloom products are catalogued and listed in the initial phase. State industries minister Mekapati Goutham Reddy made the ceremonial first purchase through the platform.

"This tie-up with Amazon will increase the reach of APCO products and establish a brand for its genuine handloom products," the minister was quoted as saying by Indian media reports.

The initiative will make APCO financially self-sustainable and provide assured quality products to customers, he added.

The state government led society will be charged with the least possible commission in e-commerce space. The referral fee is capped at 8 per cent on sale of products for APCO, which is typically about 15 per cent on other platforms and for other products on Amazon.

Fibre2Fashion News Desk (DS)


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