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Americhem releases 2018-19 Colour Trends
Sep '17
Courtesy: Americhem
Courtesy: Americhem
Americhem Inc., a global leader in the production of colour and additive solutions for polymeric products based in the US, has released its 2018–2019 Colour Trends, comprised of six colour palettes united by a musical theme, including Motown, Techno, Festival, Bossa Nova, Lullaby, and Concerto. This is the company’s ninth annual colour trends forecast.

The colour families were announced on September 21, 2017 at Americhem’s annual colour trends course as part of Americhem U, an ongoing educational series for professionals in the synthetic fibres and plastics industries.

The colour families, developed by a committee of colour trend specialists, are forecasted to be popular in the coming years based on global influences, pop culture, musical and design trends, technology, and fashion-forward colour predictions. In conjunction with a well-known fashion design house in Milan, Italy, the groups of colours, in addition to textures, finishes and effects, are translated into seasonal design concepts, moods and lifestyles, each with a unique story to convey the emotions and context of the colours.

This year’s colour families reveal the trending colours of tomorrow based on the sounds of the past and present.

Motown comes with deep tones of blue, with a green that is almost brown, and are brightened with orange and rusty tones to provide a palette that is both edgy and mysterious. Techno has bold shades of hi-tech blues and futuristic greens, which are highlighted by neon yellow and brought back to earth by a subtle, golden beige.

Festival is an airy taupe contrasted by blazing shades of orange and red, and brightened by shadowy purples and violets in the vibrant palette, inspired by summer music festivals.

Bossa Nova has harmonies of calm, refined greens and fluid, soft beiges reflect on the beauty of nature and lend to a calm, tranquil mood. Like an enchanting bossa nova melody played on a nylon-string classical guitar, this collection of gorgeous hues reminds us to appreciate the magnificent world around us.

Lullaby are reach-out-and-touch-me pastels paired with cozy greys in an understated and comforting palette. Like a mother singing a lullaby to her precious child, this colour assemblage wraps us in peacefulness and content.

Concerto is a sophisticated palette comprised of soft, pale pinks, romantic peach tones, subdued blues, and extravagant greens.

Sydney Gardner, lead colour trends specialist for Americhem said, “These colour palettes offer a world of inspiration and harmony. By keeping up with the trends through Americhem’s forecast, designers and product development personnel alike can benefit from learning the colours and the palettes that are sure to drive consumer preference in the years to come.” (GK)

Fibre2Fashion News Desk – India

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