Applied DNA announces Harris Poll cotton survey results

19 Jan '17

2 min read

Applied DNA Sciences, Inc., a provider of DNA-based supply chain, anti-counterfeiting and anti-theft technology, product genotyping and product authentication solutions, has announced the results of a cotton survey conducted by Harris Poll, which offers a diverse portfolio of proprietary client solutions to anchor and propel communications campaigns.

According to the survey, with a new president focused on protecting products born in the US, consumers may be looking more closely at product origins, and could demand more transparency. Thirty per cent of Americans said that they would completely stop purchasing a brand if they made a false product claim about a bedding/clothing product being 100 per cent organic, 100 per cent Pima cotton, or other claim of this type, while roughly three in five Americans (61 per cent) say if they found a brand made their bedding/clothing products from raw cotton that was picked by child labourers /forced labourers, they would no longer purchase the brand. These statistics are part of a recent survey of over 2,000 US adults 18 and over, conducted online in December 2016 by Harris Poll on behalf of Applied DNA Sciences, that develops DNA-based technology to help justify product claims, ensure authenticity and provide an additional level of transparency across global supply chains.

Citing scientific proof of product claims as a key factor in consumer purchase decisions, the survey yielded telling insights involving product trust and how that trust influences the final decision to purchase or not over 76 per cent of Americans say when a product claim indicates cotton bedding/clothing is 100 per cent organic, 100 per cent Pima cotton, etc. they believe it is true.

James A. Hayward, CEO of Applied DNA Sciences said, “This survey reaffirms what we have known all along. Our primary aim is to cleanse the cotton supply chain and by that, I mean eliminating any diversion, any mislabelling, any counterfeiting, that can take place throughout the cotton supply chain. An ideal way to ascertain the true identity of a natural commodity is to use the DNA that nature gave that commodity or to mark it with a manufactured DNA.”

The survey was conducted online within the United States by Harris Poll on behalf of Applied DNA Sciences from December 27 to 29, 2016 among 2,015 US adults ages 18 and older. (GK)

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