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Archroma & Carlin to show new colour trends at PV Paris

01
Feb '19
Courtesy: Archroma
Courtesy: Archroma
Archroma, a leader in colour and specialty chemicals towards sustainable solutions, and Carlin, the world’s first trend forecasting bureau, will display Fall/Winter 2021 colour trends at the Premiere Vision Paris expo, in hall 6, booth 6N 10/6P9 and 6N 12/6P11. The global event for fashion professionals will be held from February 12-14, 2019, in Italy.

Archroma launched the ‘Color Atlas by Archroma’ in 2016, a unique tool dedicated to providing fashion designers and stylists with off-the-shelf colour inspiration that can be implemented in production with just a few clicks. The Color Atlas contains 4,320 colours on cotton poplin, and online, almost double compared to similar tools available to textile and fashion specialists. More brands are turning to the Color Atlas and Archroma for colour creation and implementation, such as American Eagle Outfitters, Athleta, Express, and Lands’ End, Archroma said in a media statement.

Archroma and Carlin started their collaboration in July 2018. Carlin is using the colour references of the Color Atlas during its colour workshops throughout France, as well as in its 20 yearly publications.

At Premiere Vision, Archroma and Carlin will be together in one exhibition space, allowing visitors to enjoy a full consultation from colour trends to colour inspiration to colour implementation from the first mood board all the way into production.

At the booth, Carlin will present its trend books for Fall/Winter 2021. The Impulse FW2021 trend book presents Carlin’s four main themes for Fall/Winter 2021, Insolence, Tech-Care, Land, and Alpha, with a detailed and inspiring macro-social decoding and several creative leads for each of the themes.

The teams at Carlin and Archroma developed a crush on Insolence and decided to make it the inspiration of their shared booth, with its bold red, green, and blue colours. Visitors will be able to experience the theme through the booth design and through an exclusive series of short presentations at the booth for a sneak preview at the colour trends under Insolence.

Visitors at the booth will also have the opportunity to check which colours are currently trending in the textile industry, with Archroma’s Trending Now booklet. The booklet compiles the top 10 selling colours of Color Atlas references that are currently being selected and in-use.

Visitors at the booth will also be able to explore Carlin’s take on naturality & ethics under its other theme, Land, with Archroma’s most recent colour innovations such as the aniline-free Denisol Pure Indigo dyes for denim, and EarthColors, a range of traceable dyes made from agricultural or herbal waste such as nutshells or rosemary leaves. (GK)

Fibre2Fashion News Desk – India


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