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Archroma's Colour Atlas making strategic partnerships
14
Dec '17
Courtesy: Archroma
Courtesy: Archroma
It has not been even two years since the launch of its Colour Atlas, and Archroma has formed strategic partnerships with some best known international trend forecasters, influencers and educators in fashion and home décor space. Archroma, a global leader in colour and specialty chemicals, has pioneered custom colour engineering in textile and fashion.

Formed to leverage the strengths of colour creativity, the company’s corporate partners include Design Seeds, Worth Global Style Network (WGSN), Fashion Snoops, MintModa, and the world renowned Fashion Institute of Technology (FIT). Each is now featuring Archroma palettes in their trend forecasts and educational curriculum.

Archroma products are utilised for pretreatment, dyeing, printing and finishing of textiles, while the Colour Atlas by Archroma is a leading colour reference for design professionals, boasting over 4,000 colours. MintModa, WGSN, Fashion Snoops and Design Seeds offer the latest information on colour trends, consumer behaviour and commercial reporting to creative industries, such as fashion, design, marketing and retail. Featuring specific colours and hues is vital to their design-based forecasts.

“Colour is at the forefront of any creative design project” said Brad McClanahan, global head of Service Businesses for Archroma’s Brand and Performance Textile Specialties business. “A strategic selection of colour palettes is vital to show what is trending in the design world, and the precise nature of these organisations effortlessly align with our colour selection and communication technologies.”

“Our relationship with each of these organisations is an important part of our mission to support the entire textile and apparel supply chain.” added Chris Hipps, global director for Archroma Colour Management. “Archroma’s technologies help connect the dots between a designer’s inspiration for their colour palettes to the point where they’re communicating that colour to production factories all over the world.” (SV)

Fibre2Fashion News Desk – India


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