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Archroma selects The Denim Window as showcase company

25
Feb '20
Pic: Archroma
Pic: Archroma
Archroma, a global leader in colour and specialty chemicals towards sustainable solutions, has announced that it has joined ‘The Denim Window’ as its showcase company for colour and effect technologies. Archroma has three businesses namely, brand and performance textile specialties; packaging and paper specialties; and coatings, adhesives and sealants.

The Denim Window is a showroom located in Amsterdam, Netherlands, and dedicated to providing apparel brands with inspiration, sustainability and innovation for their denim collections. Created and curated by Silvia Rancani, a passionate denim consultant with a unique flair for fashion and technology, The Denim Window connects carefully selected companies with brands through exclusive events and showcases at The Denim Window location, according to Archroma.

The Denim Window allows its visitors to find in one single place fabric mills, garment makers, chemical suppliers, fibre, and trim producers, where designers, product developers, fashion students, denim lovers, and emerging talents are invited to review and learn more about the products, aiming to stimulate creativity and innovation through collaborations.

The Denim Window and Archroma will regularly organise workshops to support brands and retailers with systems and inspiration to create denim colours and effects in ‘The Archroma Way: safe, efficient and enhanced.’

The company, which made the headlines with innovations such as its aniline-free Denisol Pure Indigo or its EarthColors range of dyes based on non-edible biomass waste from the herbal and agricultural industries, participated in the recent exhibition organised at The Denim Window in Amsterdam to celebrate Chinese New Year with the new Denim Window 2020 member companies.

“Amsterdam has developed as one of the world’s denim cities with global meet-ups and events, and now the conferences, workshops and permanent showroom of The Denim Window. The Denim Window, Archroma, and the other member companies share the same passion for creativity, innovation and denim with a soul, and that makes us a match made in heaven,” Umberto Devita, business development manager for denim and casual wear at Archroma said.

Fibre2Fashion News Desk (GK)


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