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Archroma to showcase denim solutions at DenimsandJeans

31 Jul '18
4 min read

Archroma, leader in colour and specialty chemicals towards sustainable solutions, will showcase its innovative denim solutions for manufacturers and brands at DenimsandJeans India 2018 during August 1-2, in Bangalore, India. Archroma’s expert team will present coatings and washing solutions aiming at bringing denim creativity to a new dimension.

Just two months after the DenimsandJeans Vietnam show, Archroma will again showcase its unique combination of technologies for denim effects and colours, from fibre to finish, from the authentic roots of indigo to the most innovative and eco-advanced solutions.

Visitors at the booth will be able to see an “illustration collection” of exciting indigo casts.

Archroma’s Denisol range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan. Denisol Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign and GOTS.

Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma has announced new Denisol Pure Indigo 30.

Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process!

Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded Advanced Denim, dyeing technology allows savings of up to 92 per cent in water, 87 per cent in cotton waste and 30 per cent in energy, compared to a conventional denim dyeing process.

The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

With Optisul C dyes, denim manufacturers can produce soft denim colours in continuous dyeing processes, as well as on coating and printing. Optisul C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colours.

Archroma’s Diresul RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety. They can be combined with Denisol Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles.

Archroma’s dye portfolio of conventional and black Diresul specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves, allow earthy tones that are coming strong: red, brown and green colours. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.


Archroma’s dye and chemical specialties portfolio allows to create exciting colors and effects using coating applications, from exclusive sulfur dyes and pigment specialties that help highlighting the indigo look, to functional finishes that give performance to denim garments - using water-based, formaldehyde-free or ultra-low formaldehyde polymers.

It is time to make denim in a whole different way; denim that brings together innovation, sustainability and creativity,” says Anjani Prasad, head of sales India, Archroma. “Brands around the globe are exploring how to make fashion in a cleaner and safer way, and Archroma has the solutions to do just that, to create denim with a soul.” (SV)

Fibre2Fashion News Desk – India

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