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Arvind's premium fabric brand Tresca on fast growth track
07
Oct '15
L-R: Shridhar Soni and Susheel Kaul
L-R: Shridhar Soni and Susheel Kaul
One of India's lifestyle and apparel majors Arvind Limited, has announced its aggressive plans to put its premium fabric brand 'Tresca' on a fast growth track. As part of this strategic initiative, Tresca's growth will be fuelled through aggressive new product launches and the surge in its distribution network, it said in a press release.

Tresca will be introducing two new fabrics – Immaculate and Tencel. The newly launched Immaculate is the world's first non-iron fabric with a rating of 4DP while Tencel is a blend of cotton and tencel, and is 100 per cent natural. By targeting aggressive penetration in Tier-two and Tier-three cities, Tresca will increase its distribution by 10 times from 1100 to 10,000 outlets in next two years.

Following the launch of 'Immaculate' and 'Cotton Tencel' under the brand Tresca, Arvind plans to launch all categories of products under Men's fashion wear.

“We have put our premium fabric brand Tresca on a fast growth track with an intention to double the revenue in next two years. The growth will be fuelled through new product launches under Tresca brand, penetration into Tier-two & Tier-three cities, through vast network of 10,000 outlets and entry into select overseas markets like Bangladesh, Dubai and Indonesia. We expect both Immaculate and Tencel to contribute 20-25 per cent to the revenue of Tresca in next two years,” said Susheel Kaul, CEO- Lifestyle Fabrics (Shirting, Khaki & Knitwear) Arvind Limited.

The premium fabric brand 'Tresca' has shown an impressive growth of 100 per cent on a CAGR basis.

Commenting on the growth, Shridhar Soni, (Head-Sales and Marketing Arvind DTR business) said “We have a very clear roadmap in mind which has started reflecting in our operations and strategy. Our network has expanded; width of product offerings has also increased. We now have new products launches and aggressive channel schemes. Our efforts to improve services and regular channel partner meets has all started giving results”. (SH)

Fibre2Fashion News Desk – India


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