The partnership was forged during a HEP meet in Ahmedabad to launch R|Elan fabric 2.0, fabrics made from speciality engineered fibres for denim and other woven fabrics.
“We are pleased to collaborate with Reliance on R|Elan range of denim fabrics. The partnership will open up opportunities for Arvind to create quality products in line with the latest trends. This co-branding effort re-affirms our vision to offer products that are aesthetically pleasing, technologically advanced and, most importantly, sustainable,” said Aamir Akhtar, CEO, Denims, Arvind Ltd.
As an industry leader and a pioneer, RIL is always looking at ways to help create value-added, easy-care and more comfortable fabrics for the benefit of common man, RIL said in a press release.
Using its ongoing research and development and extensive expertise in fibre reengineering, RIL has created a portfolio of speciality fabrics branded R|Elan that enhance the performance attributes in all apparel segments such as activewear, denim, formalwear, casual and ethnicwear. These fabrics are created with active participation of HEP partners spread across the various textile centres of India, the release said.
The R|Elan co-branding exercise will bolster RIL’s foothold in ₹2,25,000-2,50,000 crore Indian apparel industry having almost equal share of menswear and womenswear. Along with strengthening R|Elan as a brand, RIL is also creating robust fibre-to-fabric value chain to ensure that these innovations match the commercial expectations of fashion brands. (RKS)
Fibre2Fashion News Desk – India
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