Home / Knowledge / News / Textiles / Asahi Kasei to launch Bemberg campaign at Premiere Vision

Asahi Kasei to launch Bemberg campaign at Premiere Vision

17
Sep '18
Courtesy: Asahi Kasei
Courtesy: Asahi Kasei
Japan’s Asahi Kasei is set to launch the global brand Bemberg campaign at Premiere Vision Paris, which will be held from September 19-21, 2018, in booth 6G62 - 6H63. The presentation of the Bemberg new campaign represents a high benchmark in value for smart textile fibre innovations, and one that is built on a long heritage of innovations since 1931.

Bemberg is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy. The new campaign will amplify the uniqueness and innate smartness, redefining the brand voice as Bemberg at an international level with an openness and positive approach that facilitates a stronger, more focused role in the market, according to a press release

Leading European manufacturers are playing a key role in the global role out of the latest Bemberg innovations. Pioneering partner mills featured at the booth include Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, O’Jersey, SMI Tessuti, Tessitura Uboldi Luigi, Tintex Textiles, Brunello, G.I. Tessil Foderami, Gianni Crespi Foderami, Manifattura Pezzetti, Marco Pastorelli, and more. The new Bemberg booth at Premiere Vision is a contemporary and clean vision of the brand with a glowing, whitened atmosphere of modern architecture and luminous lighting that perfectly frames the new and dynamic identity image to reveal the ‘preciousness’ essence of the brand, its amazing textiles and leading fashion innovations.

There will be three fabric galleries, each showing the latest and unique fabric designs for fashion forward looks, refined jersey dressing and luxury athleisure loungewear. Fashions by Maison Margiela will confirm the new status of Bemberg as the ONE fibre that moves the luxury of touch to a new contemporary fashion feel.

A vision from the past will be displayed, in a true classic vintage sheath dress from the 1991 Martin Margiela winter collection using a peach skin finish on a refined, parachute-light fabric in a signature gunmetal grey colour courtesy of Zohra Alami. Also, a contemporary representation of fashion from the MM6 Maison Margiela SS2018 collection with a lingerie inspired dressy style in Bemberg popeline will also be displayed.

A new technical advance in finishing from Asahi Kasei will be presented at the booth. Called Velutine Evo, the finish is comparable to premium peach skin finishes today, but now with a better environmental profile by using less water and energy to produce a durable and refined finish that sets a new benchmark for everyday luxury, demonstrating the company’s ongoing commitment to R&D in smarter, market relevant innovations. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

95% Britishers want shopping centres for all: Hammerson

Apparel/Garments | On 19th Nov 2018

95% Britishers want shopping centres for all: Hammerson

As many as 95 per cent of British people feel that shopping centres...

Courtesy: Old Navy

Apparel/Garments | On 19th Nov 2018

Old Navy among Best Workplaces in Retail

Old Navy has been listed among the 2018 Best Workplaces in Retail by...

Courtesy: Arvind

Textiles | On 19th Nov 2018

Proposal for India's Arvind Mills unit in Andhra cleared

A proposal by India’s Arvind Mills to set up its first plant outside...

Interviews View All

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search