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Avantex Paris assembles innovative players from fashion

Oct '19
Pic: Messe Frankfurt
Pic: Messe Frankfurt
Avantex Paris assembled innovative players from fashion to provide active exploration of new services, technologies and materials that will go to form structure for tomorrow’s clothes and shops at Le Bourget, Paris from September 16-19. The show integrates from conception to retail: innovating fabrics, materials, components, products and services for fashion.

All innovations for the fashion industry from innovative fibres and textiles, conductive inks, new printing and textile embroidery technics, wearables, software, prototyping tools, to new solutions, can be found at Avantex.

The event is also a key attraction for countries such as South Korea, Taiwan and China, whose technical textiles and their properties delight sportswear labels.

"I am delighted, as I am with every Avantex Paris show and the lectures, to see the excellent response by our visitors to this event. We always strive our best to shine a light on the most important topical issues, such as sustainable development or traceability, which increase end consumers’ expectations, and this season’s show was no exception. Once again it attests to the goal of this trade fair to bring research and industry together in one place so that the fashion industry can develop in the right direction. The future of fashion is here and now!” said Michael Scherpe, president of Messe Frankfurt France.

Eco-friendly components for fashion made up the key ranges at the show, with the success of the exhibition Biofabrication in Fashion supported by Open BioFabrics. "As far as I was concerned, I wanted to get fast fashion to be open to using more environmentally friendly procedures but I also wanted to inspire cosmetic groups in R&D, and inform journalists, teachers and students at fashion schools about the progress made in biofabrication," said Sabrina Maroc, founder of the collective.

In the context of an approach for positive development in fashion, visitors signalled their support for the Fragments -Vêtements exhibition by designer Elisabeth Jayot, who collaborated with the firm of Zoe Romano to develop a collection of modular clothing, without bonded seams, that can be easily adapted to the individual and their body shape as it changes.

"We are satisfied with our first attendance at Avantex Paris, the more so because we were able to organise an excellent catwalk show," said Helen Chen, head of marketing for Chinastars Reflective Material (Hangzhou), a Chinese manufacturer of reflective and iridescent materials.

More unconventional, the astounding novelties from Long Xing Long Printing & Knitting Industry (Jinjiang) included a jacket that changed colour depending on the temperature or the handbag that changed the colour of photos.

Biotechnologies, Blockchain, immersive experiences, social impact, etc – a plethora of subjects were touched on by experts from all backgrounds in front of an audience of curious visitors. They answered the call to attend these forward-looking meetings, which are true reflections of the radical changes underway in the fashion and clothing industry.

Well-established in its role as a pioneer for spotting fresh talent in the textile and fashion industry in the broader sense, the 4th round of Avantex Fashion Pitch rewarded, from among eight finalists, the start-up business Smart Pixels for its augmented reality technology that enables an object to be projected and to make a 'screen' with it. This technique is designed for customisable products and provides an instant preview of an ongoing customisation project for an object.

Apparel Sourcing Paris, Avantex Paris, Leatherworld Paris, Shawls&Scarves Paris, Texworld Paris and Texworld Denim Paris go to make up the Fairyland For Fashion, organised by Messe Frankfurt France, held in one and the same venue and on the same dates.

The next Avantex Paris will be held from February 10-13, 2020 in Le Bourget, Paris.

Fibre2Fashion News Desk (PC)

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November 2019

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