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BekaertDeslee revamps its corporate image
Mar '17
Courtesy: BekaertDeslee
Courtesy: BekaertDeslee
BekaertDeslee has introduced its new corporate image and tagline. 'Close to you' is an aspirational and multi-layered tagline that summarises BekaertDeslee's mission and vision. After Bekaert Textiles acquired DesleeClama in 2016, the newly formed company was named BekaertDeslee, a specialist in manufacturing mattress textiles, mattress covers and more.

The new BekaertDeslee tagline emphasises the company's mission to be close to its customers, wherever they are in the world. What distinguishes BekaertDeslee within the sector of mattress textiles is the power of a geographical proximity to the customer.

"'Close to you' is a clear expression of our ambition to be truly customer focused. It illustrates our global footprint, our proximity to our customers. And just as importantly, it expresses the power of being together, being BekaertDeslee," said Dirk Vandeplancke, CEO, BekaertDeslee.

Due to its global footprint, BekaertDeslee is always near the customer through 22 locations spread over all continents. This allows the company to offer local and personal service, in the language they speak. This means developing long-lasting and mutually rewarding customer relationships. BekaertDeslee's branding represents its successful and ongoing ambition in being the world's preferred supplier of mattress textiles.

Along with the new baseline, BekaertDeslee also has a new corporate image. The new image stresses the global presence and strong cultural diversity on which BekaertDeslee prides itself. It symbolises the company distributing mattress textiles all over the world. Through new innovations and technologies, BekaertDeslee aims to improve the sleep quality of all sleepers, said the company in a press release.

BekaertDeslee keeps up with the digital evolution through its new website and cloud environment, allowing the company to be digitally close to the customer and to be able to serve him at all times. The textile producer now has an online platform dedicated to fabric designs and bed concepts. (KD)

Fibre2Fashion News Desk – India

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