Home / Knowledge / News / Textiles / BekaertDeslee revamps its corporate image
BekaertDeslee revamps its corporate image
27
Mar '17
Courtesy: BekaertDeslee
Courtesy: BekaertDeslee
BekaertDeslee has introduced its new corporate image and tagline. 'Close to you' is an aspirational and multi-layered tagline that summarises BekaertDeslee's mission and vision. After Bekaert Textiles acquired DesleeClama in 2016, the newly formed company was named BekaertDeslee, a specialist in manufacturing mattress textiles, mattress covers and more.

The new BekaertDeslee tagline emphasises the company's mission to be close to its customers, wherever they are in the world. What distinguishes BekaertDeslee within the sector of mattress textiles is the power of a geographical proximity to the customer.

"'Close to you' is a clear expression of our ambition to be truly customer focused. It illustrates our global footprint, our proximity to our customers. And just as importantly, it expresses the power of being together, being BekaertDeslee," said Dirk Vandeplancke, CEO, BekaertDeslee.

Due to its global footprint, BekaertDeslee is always near the customer through 22 locations spread over all continents. This allows the company to offer local and personal service, in the language they speak. This means developing long-lasting and mutually rewarding customer relationships. BekaertDeslee's branding represents its successful and ongoing ambition in being the world's preferred supplier of mattress textiles.

Along with the new baseline, BekaertDeslee also has a new corporate image. The new image stresses the global presence and strong cultural diversity on which BekaertDeslee prides itself. It symbolises the company distributing mattress textiles all over the world. Through new innovations and technologies, BekaertDeslee aims to improve the sleep quality of all sleepers, said the company in a press release.

BekaertDeslee keeps up with the digital evolution through its new website and cloud environment, allowing the company to be digitally close to the customer and to be able to serve him at all times. The textile producer now has an online platform dedicated to fabric designs and bed concepts. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

'Knitting machines can be used for various applications'

Textiles | On 21st Aug 2018

'Knitting machines can be used for various applications'

Flat knitting machines have the potential of being used for a number...

Bangladesh imported 46% of cotton requirement from India

Textiles | On 21st Aug 2018

Bangladesh imported 46% of cotton requirement from India

Bangladesh imported 46 per cent of its requirement of cotton from...

Indian team finds way to cut water use in textile industry

Textiles | On 21st Aug 2018

Indian team finds way to cut water use in textile industry

Researchers at the department of chemistry in Calicut University in...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search