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Bemberg & strategic partner CHH open showroom in Hong Kong

Aug '20
Pic: Asahi Kasei
Pic: Asahi Kasei
Bemberg and its strategic partner, Cheung Hing Hong (CHH), have inaugurated a new showroom in Hong Kong Bemberg has launched a luxury yarn dyed stock service for linings and introduced a smart tag for linings fabrics. Bemberg, by Asahi Kasei, is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material.

Bemberg’s new showroom in Hong Kong highlights a more engaging way of updating retail and it narrates a story of trust and partnership. The showroom is the ultimate chapter of an over 50 years of long partnership with the CHH group. Like in New York City, the group’s showroom will host a special section dedicated to Bemberg’s ultimate lining collections.

A space is dedicated to yarn manufacturers’ admirers like apparel brands, factories, and tailors, but also to design schools, colleges, and private label designers. It is not only for inspiration and for business but also for learning, thanks to a programme of workshops.

Always at the helm of emerging global trends, Bemberg has launched a range of Bemberg luxury yarn dyed jacquard linings that can be customised following brands’ designs. The series is entirely and rigorously made in Japan and can meet all type of requests. Including also emerging brands and start-ups which generally place for smaller orders big companies cannot meet, according to a press release by Bemberg.

Bemberg has also launched a brand-new Bemberg tag to be applied on items with Bemberg lining for both the body and sleeve parts of the garment. The woven labels flags out that the fabric are 100 per cent Bemberg. The collection stands out for its attractive designs and the precious aesthetics while keeping its usual technical performances and the precious touch.

Fibre2Fashion News Desk (GK)

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