Best Pacific, one of the world’s leading providers of lingerie materials, helped consumers pick the perfect casual bra with the launch of the new consumer-centric Lycra Bra Fabric Finder at the Paris Mode City Show. The company was seen in pavilion 3, A16 of the apparel, garments, and fashion clothing trade show, which was held from July 7 to 9, 2018.
The consumer version of the Lycra Bra Fabric Finder is the only casual bra fabric search solution on the market capable of factoring in the characteristics and performance implications of a stretch fabric and certify them for performance around shape support & comfort.
The new ‘BFF’ consumer initiative builds on the original Lycra Bra Fabric Finder B2B program launched in 2017, which was created by Invista to help designers easily identify the best fabric construction and add functionality to any casual bra collection. While the list of participating mills is global, Best Pacific has built the most comprehensive collection of qualified fabrics.
Claire O’Neil, EMEA marketing manager Lycra Fibre Brand at Invista said, “As the preference for casual, more versatile and comfortable products grows, the quality and performance of the fabrics used are increasingly critical. The Lycra Bra Fabric Finder enables women to readily identify casual bras that can deliver the comfort and functionality they are looking for – whether that is in leisure garments with natural shaping, everyday wear and active comfort with power shaping to define their curves.”
Invista’s ‘BFF’ Lycra Bra Fabric Finder places fabrics into one of three end-user categories, depending on comfort and support levels. Active delivers high support but medium comfort. Everyday means a balance of support and comfort. Leisure calls for medium support and high comfort. This approach makes it easier for bra designers to narrow down their choice of fabrics and create garments for optimised functionality. It also makes it simple to precisely label garments so women can choose the exact shape, support, and comfort level they want. (GK)
Fibre2Fashion News Desk – India