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Birla Cellulose conducts hub development meet in Bhagalpur

Apr '19
Pic: Birla Cellulose
Pic: Birla Cellulose
Birla Cellulose hosted a hub development meet at Bhagalpur focusing on growth of the hub through innovations in dress materials, saris and stoles with its fabric brand Liva. The objective of the meet was to build awareness on emerging trends in women’s apparel globally and particularly in India, changing needs of consumer and growing environmental concerns.

With the market for women’s apparel witnessing high demand and expecting a further rise, it is definitely an area of focus for the apparel industry. Through the meet Liva aimed to take forward its initiative that was started in Salem of providing innovation, technical, product and marketing solutions for the value chain, buyers, exporters and brands across the country, said Birla Cellulose in a press release. The meet also aimed to share unique opportunities for yarn partners and weavers to grow their business with Liva.

Various innovative ranges of yarns, fabrics and saris were showcased by various Liva’s esteemed partners at the meet. The products showcased were well-regarded for their superior hand feel and luxurious softness. Buyers representing prominent brands were present for the conclave.

A traditional and one of the oldest textile centres of India, Bhagalpur has been associated with the silk industry for hundreds of years and famous all over India for its Tussar silk & Bhagalpuri sari.

“There is a huge gap in the product offerings in saris from Bhagalpur. You either have a premium or there is basic level. There is a need for mid and mid—premium range. We aim to fulfil this gap by giving our partners more product offering and a compelling value proposition,” said Rajeev Gopal, global chief sales and marketing officer, Birla Cellulose.

Birla Cellulose, the pulp and fibre business of Aditya Birla Group is a global leader in Man Made Cellulosic Fibers (MMCF) and a pioneer in India in Viscose Staple Fibre (VSF).  As an organisation, it aims at pushing the sustainability movement in India. With the entry of Liva in this category, sari too is set to be more sustainable with use of technologically enhanced eco-friendly fabrics. Unlike other fabrics which are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. It is comfortable and eco-friendly. (PC)

Fibre2Fashion News Desk – India

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April 2019

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