Home / Knowledge / News / Textiles / Birla Cellulose conducts hub development meet in Bhagalpur

Birla Cellulose conducts hub development meet in Bhagalpur

16
Apr '19
Pic: Birla Cellulose
Pic: Birla Cellulose
Birla Cellulose hosted a hub development meet at Bhagalpur focusing on growth of the hub through innovations in dress materials, saris and stoles with its fabric brand Liva. The objective of the meet was to build awareness on emerging trends in women’s apparel globally and particularly in India, changing needs of consumer and growing environmental concerns.

With the market for women’s apparel witnessing high demand and expecting a further rise, it is definitely an area of focus for the apparel industry. Through the meet Liva aimed to take forward its initiative that was started in Salem of providing innovation, technical, product and marketing solutions for the value chain, buyers, exporters and brands across the country, said Birla Cellulose in a press release. The meet also aimed to share unique opportunities for yarn partners and weavers to grow their business with Liva.

Various innovative ranges of yarns, fabrics and saris were showcased by various Liva’s esteemed partners at the meet. The products showcased were well-regarded for their superior hand feel and luxurious softness. Buyers representing prominent brands were present for the conclave.

A traditional and one of the oldest textile centres of India, Bhagalpur has been associated with the silk industry for hundreds of years and famous all over India for its Tussar silk & Bhagalpuri sari.

“There is a huge gap in the product offerings in saris from Bhagalpur. You either have a premium or there is basic level. There is a need for mid and mid—premium range. We aim to fulfil this gap by giving our partners more product offering and a compelling value proposition,” said Rajeev Gopal, global chief sales and marketing officer, Birla Cellulose.

Birla Cellulose, the pulp and fibre business of Aditya Birla Group is a global leader in Man Made Cellulosic Fibers (MMCF) and a pioneer in India in Viscose Staple Fibre (VSF).  As an organisation, it aims at pushing the sustainability movement in India. With the entry of Liva in this category, sari too is set to be more sustainable with use of technologically enhanced eco-friendly fabrics. Unlike other fabrics which are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. It is comfortable and eco-friendly. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan's textile exports up 0.08% in July-March FY19

Textiles | On 19th Apr 2019

Pakistan's textile exports up 0.08% in July-March FY19

The value of textile and garment exports from Pakistan increased by...

World economic growth to revive this year: G-20

Textiles | On 19th Apr 2019

World economic growth to revive this year: G-20

The G-20 recently said world economic growth sputtered late last year ...

Pic: HRW

Apparel/Garments | On 19th Apr 2019

FLA goes for public disclose of supplier lists

Amidst requests from trade unions, and independent labour rights and...

Interviews View All

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search