Birla Cellulose looks to boost presence in B'desh

Bangladesh Industries Minister Amir Hosain Amu is expected to emphasize the need for design and product innovation, sustainability in operations and consumer value creation for the country's textile industry to stay ahead in a competitive world.

He also likely to portray the importance of textile and RMG industry at a technical symposium on “Current Trends in Viscose Processing” in Dhaka today. The symposium has been organized by Birla Cellulose, the pulp and fibre business of the Aditya Birla Group which is seeking to enlarge its footprints in Bangladesh.

Leading global brands, readymade garment manufacturers and exporters, yarn spinners, fabric manufacturers and designers who form the fulcrum of the Bangladesh clothing and textile industry are expected to attend the symposium, Birla Cellulose said in a press release.

Birla Cellulose is pioneer in high value fibres like Modal and Spun Dyed Viscose. Bangladesh is considered as a prominent business hub for world renowned garment brands. Birla Cellulose believes fibres like Birla Modal, Spun Dyed Viscose fibre can add extreme value to the products that is currently being manufactured in Bangladesh. Encouraging growth of textile industry in Bangladesh can be supported by such value added product, the release said.

Rajeev Gopal, Chief Marketing Officer of Birla Cellulose in his address, will share various collaborative initiatives of Birla Cellulose for business growth. He is keen to launch in Bangladesh, the unique knowledge sharing initiative, “Liva Accredited Partner Forum” with the entire value chain partners (spinners, knitters, weavers, processors, and garmenters).

Birla Cellulose, a world leader in Manmade Cellulose Fibre, has a customer base in more than 60 countries, and has been engaging with Bangladesh Textile and Clothing Industry for the past several years, the release said. (SH)