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Birla Cellulose to open design studio in New York
Nov '17
LAPF Studio in Noida; Courtesy: Birla Cellulose
LAPF Studio in Noida; Courtesy: Birla Cellulose
Indian firm Birla Cellulose will open a design studio in New York’s garment district this month to network with global fashion brands and plans to open studios in other cities like London and Hong Kong, according to the company’s president-marketing, Manohar Samuel. It had opened its first LIVA accredited partner forum (LAPF) studio in Noida early this year.

The LAPF programme is linked to the company’s fabric brand LIVA launched in March 2015. LAPF studios have samples of viscose, modal and excel with technical specifications and a variety of woven, knitted, and flat knitted fabrics on display under the LIVA brand.

The company is opening one LAPF studio at Tirupur to cater to the textiles hub in south India and plans presence in other cities like Jaipur and Bengaluru, Samuel told a news agency. It is also exploring adding more kiosks in its Indian network.

Birla Cellulose is the pulp and fibre business of Aditya Birla Group under Grasim. It has four units in India and fibre units in Thailand, Indonesia and China. (DS)

Fibre2Fashion News Desk – India

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