Home / Knowledge / News / Textiles / Birla Cellulose tops in commitment to sustainable sourcing

Birla Cellulose tops in commitment to sustainable sourcing

27
Dec '19
Pic: Shutterstock
Pic: Shutterstock
Birla Cellulose, a part of $44.3 billion Aditya Birla Group, has emerged as the top company for eliminating endangered forests from its supply chain in Canopy’s 2019 Hot Button Ranking and Report. Canopy’s Hot Button Report evaluates the global producers of viscose and ranks them on the sustainability aspects of their raw material sourcing practices.

Birla Cellulose, one of the global leaders in man-made cellulosic fibre (MMCF), has developed innovative technologies to recycle pre-consumer wastes. The company has actively taken part in the movement of using alternate means of raw material for the generation of its products, which has been immensely beneficial in successfully catapulting the company to the highest spot in the market.

“The Aditya Birla Group firmly believes and advocates against the concept of undertaking half-hearted efforts and the same is reflective through the quality of work that it undertakes. It is because of this firm belief of ours that we have been successful in achieving a great ranking in Canopy’s Hot Button Ranking and Report for the third consecutive time and we solemnly pledge to strive towards achieving and establishing higher benchmarks in the years to come,” said Dilip Gaur, business director – Global Pulp & Fibre Business, and managing director – Grasim Industries Ltd, a flagship company of Aditya Birla Group.

The criteria of ranking in the Canopy’s Hot Button Report include protection of ancient and endangered forests, innovations in alternate raw material developments and supporting global forest conservation solutions. The viscose producers are inspected and awarded ‘green buttons’ based on parameters such as completion of CanopyStyle audits, contributions to forest conservation, using new alternative fibres, wood sourcing that promotes sustainable forestry, social accountability related to forestry, transparency and traceability.

"It is heartening to see the broad impact of Canopy’s initiatives that more than 200+ brands, retailers and designers have committed towards protection of ancient and endangered forests and sustainable forestry by working on their sourcing policy of viscose preference to viscose producers with higher ranks in the Hot Button report.

"This is positive development and would lead to sustainable forestry practices by the textile industry, protection of forests and its net positive growth play an important role in mitigating climate change impacts. Viscose comes from the nature and goes back to the nature as it is fully bio-degradable, produced using closed loop manufacturing it is among the most sustainable choice of fibre for textile applications," Canopy said.

"Birla Cellulose utilises an extremely efficient product traceability system which makes it possible to trace the source of fibre across its value chain, this can help consumer select a more sustainable fabric," the company said.

"Leadership in Canopy’s 2020 Hot Button Ranking is another testimonial of our goal to be a leader in the Sustainable Business Practices and it is the endeavour to continue our work in this direction," it added.

Fibre2Fashion News Desk (RKS)


Must ReadView All

Pic: Shutterstock

Textiles | On 24th Jan 2020

Uzbekistan to phase out state monopoly in cotton trading

Uzbekistan will gradually reduce the state's role in cotton trading,...

Pic: Shutterstock

Textiles | On 24th Jan 2020

Turkish textile fair debuts in US

Turkish textile exporters recently organised a fair, I Of The World,...

Pic: PR Newswire

Apparel/Garments | On 24th Jan 2020

Frank And Oak comes out with new sustainability goals

Fashion and lifestyle brand Frank And Oak has come out with new...

Interviews View All

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search