At the upcoming BREAD & BUTTER BERLIN from 20 - 22 January 2010, ca. 70 authentic brands present themselves for the second time in the L.O.C.K. – Labels of Common Kin area in hangar 7 of the BREAD & BUTTER location, the historical airport Berlin-Tempelhof, e.g.: Levi's Vintage, Red Wing Shoes, Barbour, Lee Archives, n.d.c. made by hand, Dayton, Canada Goose.
Selection criteria for the L.O.C.K. brands were, apart from the use of traditional methods of manufacturing and the love for detail, above all the appreciation of quality, authenticity and sustainability.
On over 100 pages, the L.O.C.K. Book presents the history and products of the high-quality L.O.C.K. brands in features of a double page each. The L.O.C.K. Book will be published in English and in a circulation of 10,000 copies, and will be handed out for free in the L.O.C.K. area at the BREAD & BUTTER.
Karl-Heinz Müller, Managing Director BREAD & butter GmbH: “With the L.O.C.K. Book, we provide the retail with a comprehensive overview of the brands in the L.O.C.K. area, which in my opinion represent the “new luxury”: craftsmanship, high quality, originality and sustainability – this is the luxury of the future.”
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