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Breddy's crossover trousers bag ISPO start-up award
06
Feb '17
Breddy’s, an Austrian start-up, founded by Claus and Manuela Bretschneider, which produces crossover trousers, is the winner of the ISPO start-up award under the “Athleisure” category for its new fashion concept: a mini-collection of fashionable pants that are functional and high-tech at the same time, and that can be worn every day and on every occasion.

The start-up Breddy’s from Austria, founded in 2015, has been awarded the “ISPO Brand New-Award 2017”, the newcomer competition of the world’s largest sporting goods fair ISPO Munich. Claus Bretschneider and his wife Manuela Bretschneider came up with the idea of developing crossover trousers: a functional pair of pants cut in different styles that can be worn every day. With its excellent product, the start-up sets the “Athleisure” trend, ideally combining sport and leisure, as recognised by the international ISPO jury as well. As “ISPO Brandnew” prize holder, the brand Breddy’s is introducing itself at the “ISPO Brandnew Village”, a special sector of the ongoing trade fair in Munich, Germany.

With its Breddy’s crossover pants, Breddy’s offers a garment suitable for any occasion. Fashionable and functional, these trousers can be worn during any day-to-day activity, from riding your bike, working at the office or hiking. The use of outdoor materials ensures a special wearing-comfort and combines several functions. These trousers are, among other things, water- and dirt-repellent, as well as temperature-regulating. Breddy’s crossover trousers can be machine-washed and dry very quickly.

As a rule, Breddy’s pursues the strategy of producing a long-lasting product. There are five different styles for men and women, as well as different colours. The pant styles are supposed to stay the same for years in terms of cutting and fitting, with the aim of creating a new standard. Details are continually improved, according to customer feedback. The target audience are sportspeople, active people in their profession and in their free time, who want a comfortable and high-quality pair of trousers that they can wear in every situation.

Breddy’s Crossover pants are produced 100 per cent in Europe in a sustainable and resource-conserving manner. Raw materials are of European origin. For this purpose, Breddy’s cooperates with other family businesses respectively in Italy, Sweden, Bosnia, and Herzegovina.

Breddy’s has chosen to employ fabrics made with EVO, the innovative bio-based yarn developed by Fulgar, the international leader in manmade fibres, after several years of research and study of the highest engineering. EVO by Fulgar is a yarn made from castor oil, deriving from the castor plant that grows spontaneously on poor arid soil and is not edible. (GK)

Fibre2Fashion News Desk – India


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