California legislature declares denim as state fabric

This bill was sponsored by Marc Levine, Democrat assembly member from California. Denim jeans were invented during the Gold Rush Era in San Francisco, a city in the northern region of California, according to the bill.

“Today, California is responsible for about 75 percent of the premium denim jeans sold throughout the world. The industry employs more than 200,000 people in southern California alone, making it the largest fashion manufacturing hub in the United States. Denim jeans can be found in the wardrobes of 96 per cent of American consumers who, on average, own seven pairs. Denim jeans represent an estimated $60 billion global market for retailers,” reads the AB 501 bill. (KD)

Fibre2Fashion News Desk – India