The show will have five dedicated halls totaling over 60,000 square metres of space.
Over 400 Chinese and international carpet and carpet technology manufacturers have already applied for participation in the trade fair. As of September 15, 2016, more than 71 per cent of the carpet dedicated exhibiting space was booked, the organisers said.
The carpet sector follows the general trend of the show this year with an increasing demand for participation from brands outside of China. For the first time, a national pavilion hosting carpet manufacturers from the United Kingdom is planned by the Overseas Fair Division of Birmingham Chamber of Commerce on behalf of UK Trade and Investment Department. The UK pavilion will join other national pavilions from Belgium, Germany, The Netherlands and the US, traditionally hosted in the hall dedicated to the international machine made carpet manufacturers.
Speaking about the importance of China and Asian markets and their potential, especially in the commercial market, Geert Vanden Bossche, marketing director of Belgium's Balta Group, one of Europe's leading manufacturers of textile floorcoverings, which exports 95 per cent of its products globally, said, “It is part of our strategy to develop new markets. We have recently opened a new sales office in Singapore for our commercial carpet tiles to develop the Asia-Pacific region. Countries like Myanmar, Laos, Cambodia and the Philippines are also becoming more important.”
“It is important for us to attend DOMOTEX asia/CHINAFLOOR every year. In a short period of time we can meet with our existing and new potential customers. The show attracts trade visitors not only from China but from the whole Far-East region,” Vanden Bossche added.
Visitors will have the opportunity to outsource the most up-to-date masterpieces and designs from the hand-made carpet world in the hall dedicated to hand-made carpet manufacturers. This hall will also host the Carpet InnovAction area with displays of the latest products and innovations from the carpet industry.
The latest types of carpet raw materials, carpet machineries, carpet cleaning and maintenance products will be brought to the audience by brands such as Aquafil, Bonar, Freudenberg, Groz-Beckert, Kolon, Owens Corning, Truetzshler, Universal Fibres, Van de Wiele among others in the Carpet Technology hall. (RKS)
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