Home / Knowledge / News / Textiles / Clariant announces trend colours for textiles & fibres
Clariant announces trend colours for textiles & fibres
Jan '17
Courtesy: Clariant
Courtesy: Clariant
Clariant, world leader in specialty chemicals, has announced the release of ColorForward Interiors 2018, the fifth annual trend and colour forecasting guide for the fibre and textile market. Newmorrow, LongitudeLatitudeAttitude, Through the mirror and Nerdylicious trends reflect an over-arching feeling of sadness, fear and distrust of the conventional world.

The Newmorrow trend theme reflects a sort of yin-yang mood among consumers. On the one hand, they believe the ‘system’ is rotten, unable to change economic and social conditions that have become intolerable. On the other hand, there is also a conviction that change is still possible. This colour palette includes a brownish green called Primordial Soup. It prompts references to sewage and death, but it also reminds of the verdant, rich biological goop that spawned life as we know it, says the company.

Dissatisfaction with conventional ways of living stands behind the LongitudeLatitudeAttitude trend. Its colours are Bohemian. They range from a purplish fuchsia, called Nomadness, a warm, almost-orange yellow named Kaleido tribe, and grey blue called Cirrus aviaticus after the contrails of jet planes against the otherwise cloudless sky.

The trend theme named Through the Mirror attempts to capture a sense of ennui, of being adrift in a modern world while, at the same time, knowing that a spiritual reawakening is possible. The yoga practice of trataka inspires the pearl orange colour in this palette.

The Nerdylicious trend theme sees brainiacs finding acceptance as innovators in a complex world, with continuous curiosity and a passion for exploring new ideas and complex puzzles. Although the colours of Nerdylicious are soft and subdued, they are the brightest and most optimistic in the 2018 palette.

All the colours are toned down and a little bit grey. At the same time, however, there is a sense of resolve, a determination to endure and a cautious optimism that people can make a difference and things will get better over time, so many of the colours are also warm, organic and hopeful.

An international team of specialists from the Clariant ColorWorks design & technology centres look at the state of global societal attitudes and forecasts colours that can be expected to connect with consumers on an emotional level in the next few years.

“For the first time, we are able to show people exactly what some of the 2018 colours look like in finished form. Fabric and carpet designers always use a combination of colours and so these samples provide a bridge between the colour world and the fibres world,” said Alessandro Pozzati, Clariant ColorWorks industrial designer.

The ColorForward presentation kit includes 20 trend colours presented in the form of pompons made of polypropylene and polyamide fibres, ‘wrap cards’ with polyester fibre samples and carpet samples developed in partnership with Performance Yarn business of Radici Group. (KD)

Fibre2Fashion News Desk – India

Interviews View All

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Ronald Van Den Broek,

Ronald Van Den Broek

Headquartered in Japan, Mimaki Engineering Co. Ltd. manufactures and...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search