Coats UK Crafts names Anna Mitchell as new MD

09 Oct '15

2 min read

Coats, a leading supplier of industrial threads and consumer textile crafts, has named Anna Mitchell, the group director of communications at Coats since 2012, as the new managing director of the company's UK crafts business, according to a press statement released by the company.

Mitchell will be responsible for the profitable and successful operation of the UK crafts division of Coats through strategy development and implementation in financial and commercial metrics, sales, customer and supplier relations and marketing and distribution.

Prior to joining Coats in 2012, she spent over 11 years as head of Global Communications at the international law firm, Freshfields Bruckhaus Deringer. She has also previously worked at law firm Herbert Smith Freehills, the Australian Society of Certified Practising Accountants and in consultancy.

Commenting on the appointment, Michael Schofer, CEO Crafts of Coats, said, "UK is an important sales and distribution market for some of the best known textile craft brands, and we have strong relationships with large retail chains, online players, independent retailers and some exceptional designers. Anna will be a great asset to our business as we build and develop it further in this key market."

The Coats Crafts business has undergone change recently with the sale of the EMEA Crafts business to the Aurelius Group. The deal, which was announced in February and completed in July, excluded the UK Crafts business which remains part of Coats, as does the Americas Crafts business. (MCJ)

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