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Collection Premiere Moscow 2019 to showcase SS2020

03 Jul '19
5 min read
Pic: CPM
Pic: CPM

The 33rd edition of CPM – Collection Premiere Moscow will be opening from September 3-6 at Expocentre exhibition grounds in Moscow and showcasing collections for spring/summer 2020 season. For the coming season, all 15 exhibition halls and 2 foyer levels will be occupied. Exhibitors from Germany, Italy, France and Turkey will be strongly represented at the fair.

‘Made in Germany’ will be showcasing new brands including Brühl, Carl Gross, Marc Aurel, Hans Schäfer, Manakas and van Laack. Around 30 per cent of the exhibition space will be taken up by Russian manufacturers. The biggest and most important ordering platform for the Russian and Eastern European fashion business is also offering an extended programme of events.

“Russia remains a strong international trade partner. All 15 halls of Moscow’s Expocentre exhibition grounds are booked to full capacity for the 33rd CPM. A powerful reflection of the positive dynamics of an import-driven clothing market that is currently making significant headway once again,” said Thomas Stenzel, managing director, OOO Messe Düsseldorf Moscow.

According to analyses by the Russian Fashion Retail Forums (RFRF), in the spring/summer 2019 season, clothing imports from the European Union increased by 8 per cent to a shipment value of €2.4 billion. Retail sales of ?4.0 trillion are predicted and therefore a growth of 1.7 per cent in the current year of 2019, figures that correspond to the Central Bank of Russia’s prognosis regarding the growth of the GDP from 1.7 to 2 per cent. A total of 85 per cent imported clothing makes up the Russian clothing market.

“Internationally active brands are more successful. Customs regulations, import and logistics have of course, not made doing business in Russia and Eastern Europe any easier. But once again we are seeing that Russia and the CPM are worth visiting. After all, only those who maintain a presence in these markets will also achieve success here in the long term,” said Christian Kasch, project director international and member of the board.

At CPM Premium, over 120 brands from the upper-middle and premium segment from Germany, France, Italy, Greece and other countries will showcase their products. The premium segment is still seeing an increased demand from buyers.

CPM Shop & Retail Solutions is brand-new for specialists, manufacturers, retailers and service agencies, who manage online shops and retail chains digitally and are looking for the latest IT solutions, products and services for retail range management including merchandising.

“In September 2019 we are presenting ‘CPM Shop & Retail Solutions’, an urgently needed response to the development on the Russian fashion market, as well as the high demand from tradeshow visitors and exhibitors. Such topics also need to be covered at CPM, which sees itself as a platform for all interests and requirements of the Russian market,” said Nikolay Yarzew,  project director of Russia, CPM.

With its own line-up of specialist talks, seminars, workshops and stage presentations, ‘CPM Body & Beach’ represents the most important, strongest, stand-alone segment of CPM. In the upcoming season, there will be much more of a focus on lingerie with ‘CPM Body & Beach Fabrics’ featuring new products in terms of fabrics, haberdashery, accessories and print technologies. Both can be found in Halls 2.4 and 2.5, the home of 140 international brands from 25 countries in total. The ‘CPM Body & Beach Talks’ event line-up will include various talks and presentations by the Fashion Consulting Group, Carlin Creative Trend Bureau, VMC Retail and the renowned trade publication Lingerie.

“On the fiercely competitive niche market for lingerie, beachwear and homewear, it all comes down to dynamic growth rates – particularly with regard to trade fair participation. We are particularly thrilled that manufacturers from all over the world are coming to us and placing more and more orders. The continuous increase in the number of professional buyers from the lingerie retail trade, whose loyalty and trust are our utmost priority, is making a significant contribution to this,” said Yarzew.

The highlights for ‘CPM Body & Beach’ will be starting on the first day of the tradeshow with the Grand Defile. This is traditionally organised by Lingerie Magazine, one of the most influential Russian publications about lingerie and the lingerie business. At the upcoming edition of CPM, the magazine will be celebrating its 15-year anniversary and inviting its most important business partners, customers and friends to celebrate. Also in September 2019, the seasonal ‘New Faces’ competition will be held for young lingerie designers by Intimoda Magazine. The finalists will showcase their best collections on the stage in Hall 2.5 and at a booth sponsored by CPM at ‘CPM Body & Beach’ in February 2020.

The RFRF by the Fashion Consulting Group and the Profashion Consulting agency, which is relevant to all CPM visitors, will once again be taking place in Hall 7.2.

Another highlight is the cooperation with World Fashion Channel, the international TV channel for fashion and lifestyle, in the form of a ‘New Model Show’ project. After participating in multiple qualifying rounds, a host of Russian models selected by CPM fashion director Alexander Radermacher will have the opportunity to take part in the stage programme, the official opening ceremony and multi-brand catwalk shows such as CPM Selected, Mode in France and CPM Designerpool. The novices will begin their careers on the catwalk live on World Fashion Channel and in front of the audience of tradeshow visitors.

Designerpool, Handmade, StartUp Russia and Modest Fashion will be welcoming the professional visitors with new exhibitors. In September 2019, several young designers from Krasnoyarsk will be presented in ‘CPM My Country’ and at the collective stands organised with the support of regional business organisations. New collections will be showcased by selected brands from Moscow, Yekaterinburg, Ivanovo, Kaluga, Nizhny Novgorod, Ulyanovsk, Vologda, Irkutsk, Kirov, Krasnodar, Pensa, Karachay-Cherkessia and Bishkek. (PC)

Fibre2Fashion News Desk – India

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