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Colorjet to expand footprint in Chinese textile market

Oct '19
Pic: Colorjet India Ltd
Pic: Colorjet India Ltd
Colorjet India Ltd, India’s largest manufacturer of digital textile printing technology, is looking to expand its footprints in China to derive volume growth in the world's largest textile market. The company will be exhibiting at ShanghaiTex 2019, which is an international trade show, focused on future textile, fashion trends and innovations.

China has been the world’s largest textile producing and exporting country and has remained strong over the past years, which makes this market a very compelling reason for Colorjet India Ltd to participate in ShanghaiTex, the company said in a press release.

The China textile market, which is pegged to be at $230 billion, is expected to reach $400 billion by 2022. China has been successful in maintaining this position for a long time now. Colorjet targets to capture 5-7 per cent of the pie, looking at the vast potential market of super wide format digital ink printers.

“Order volumes this year have been exceptionally strong, so we are looking forward to continuing the momentum by having live systems running at ShanghaiTex. China is the biggest market and Colorjet will be looking to make its presence felt in China,” Jitender Pal Singh, VP-Textile, Colorjet India, said.

“We are looking to capture 5-7 per cent of the digital inkjet printer market in China in the coming years. With our existing product lineup, Colorjet prides itself in providing more sustainable and efficient solutions that deliver maximum productivity as compared to its nearest competitor,” he added.

At ShanghaiTex, Colorjet will be showcasing live demonstrations of India’s most preferred direct to fabric printer—the Vastrajet on pigment ink, and the Metro—a high performance printer on reactive ink for fashion apparel producers, in Hall-W1, Booth-B-15.

The Metro by Colorjet is a modular, versatile industrial production printer with Kyocera print heads and with variable drop printing technology enabling higher resolution of 600x1800 dpi, fine printing quality and excellent sharpness with productivity of up to 350 sq metre per hour.

The Vastrajet is an established winner and over the last several years has fulfilled one purpose without fail, which is ensuring a quick ROI. Apart from having better production speed and compact design than its competitors, VastraJet equipped with the Colorjet’s latest technological innovation—AiS (Adaptive Ink System) has become an even more attractive investment.

“Keeping future sustainability in mind, Colorjet strives to supports its customers with all that is needed to get the best out of its products; be it software, inks, consumables, spare parts or after sales service,” Singh said.

Fibre2Fashion News Desk (RKS)

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November 2019

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