Comercial Mexicana expands Cherokee Home Textile Biz
10 Sep '09
1 min read
Cherokee Inc., a leading licensor and global brand management company, today released photos from the recent expansion of home textiles in its Cherokee Brand in Mexico with Comercial Mexicana.
Adolfo Blasco Ruiz, DMM, Comercial Mexicana, said, “We continue to experience great results with the Cherokee brand throughout our store as our consumers appreciate the style, quality and value associated with the Cherokee brand. Home Textiles is a natural extension for the brand and we look forward to much continued success.”
Lala Somma, Senior Global Brand Manager, Cherokee Inc., said, “The category expansions at Comercial Mexicana exemplify the consumer acceptance of the Cherokee brand in categories beyond clothing. In addition, it continues to demonstrate the strength of our retail direct licensing model.”
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