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Copenhagen Fashion Week announces spring/summer edition

11
Jun '20

Pic: Copenhagen Fashion Week

The Copenhagen Fashion Week is set to host live events during the spring/summer edition, from August 9-12, 2020. The result is a new hybrid format for the fashion week that mixes digital experiences with physical events. The show, focussing on sustainability, hosts esteemed press, buyers, and influencers to four days of shows, presentations, and events.

The Copenhagen Fashion Week will present three days of exclusive curated content from Scandinavia's best brands. Presenting both live and pre-recorded content from brands, Copenhagen Fashion Week’s revamped digital platform will ensure that editors, buyers, and consumers can access all material no matter where they are across the globe, according to a press release on the show.

To align the new hybrid format with industry needs, Copenhagen Fashion Week established a digital advisory board consisting of Ganni’s founder Nicolaj Reffstrup; Stine Goya’s CEO Thomas Hertz; Holzweiler’s creative director Susanne Holzweiler; Hope’s creative director Frida Bard; and the creative agency Moon’s CEO Martin Gjesing.

The upcoming edition of Copenhagen Fashion Week will have a centrally located physical hub, called CPHFW Hub, to bring the industry together for social events, presentations, talks, interviews and more. As always, the physical shows and presentations on the official schedule will take place at unique venues specially selected by the brands.

“Although convinced that digital solutions can never replace the emotional and sensorial experience of seeing collections physically, this edition marks the kick-off of a new era for Copenhagen Fashion Week, where presenting and distributing shows digitally is now more crucial than ever. We're extremely excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers and consumers,” Cecilie Thorsmark, CEO of Copenhagen Fashion Week said.

“Over the past years we’ve put Copenhagen on the global fashion week map by giving our international guests an authentic Scandinavian fashion experience - right here in the capital city of Denmark. Now we’re expanding our digital universe to share this experience using a hybrid format that allows access to Copenhagen Fashion Week despite travel restrictions - and we hope to reach many new audiences,” Thorsmark said.

Fibre2Fashion News Desk (GK)

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