Home / Knowledge / News / Textiles / Cordura & Cone Denim show Selvage denim at OR 2017
Cordura & Cone Denim show Selvage denim at OR 2017
Jan '17
Courtesy: Cone Denim
Courtesy: Cone Denim
Invista’s Cordura brand, a fabric used in high-performance gear and apparel products, and Cone Denim, a leader in denim, are showing vintage-inspired selvage denim, Cordura Selvage Denim, produced in Cone Denim’s White Oak facility, at the ongoing Winter Outdoor Retailer show, from January 10 to 12, 2017, in booths #39213 (Cordura) and #151 (Cone Denim).

Produced on American Draper X3 Shuttle looms, this signature Made-in-US fabric is created through a collaborative development process between Cone Denim’s ‘Cone 3D’ (Denim, Design, and Development) R&D team and the Cordura brand. By focusing these key elements within a scientific, yet creative environment, Cone Denim and the Cordura brand were able to take joint product innovation to the next level with both this initial signature launch and future developments in the pipeline.

Cindy McNaull, global Cordura brand and marketing director said, “As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation. Both the Cordura brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating Cordura Denim technology is a great way to honour our mutual heritage and usher in new performance denims of the future.”

Kara Nicholas, vice president of product design + marketing at Cone Denim said, “Innovation is in our DNA, but heritage is also a key inspiration in our fabrics – so working with a brand like Cordura that shares the same values is a great fit for us. Incorporating high performance Cordura fibre in such an iconic classic design was a key factor in bringing a new generation of selvage denim to life.” (GK)

Fibre2Fashion News Desk – India

Interviews View All

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search