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Cordura & Cone Denim show Selvage denim at OR 2017
12
Jan '17
Courtesy: Cone Denim
Courtesy: Cone Denim
Invista’s Cordura brand, a fabric used in high-performance gear and apparel products, and Cone Denim, a leader in denim, are showing vintage-inspired selvage denim, Cordura Selvage Denim, produced in Cone Denim’s White Oak facility, at the ongoing Winter Outdoor Retailer show, from January 10 to 12, 2017, in booths #39213 (Cordura) and #151 (Cone Denim).

Produced on American Draper X3 Shuttle looms, this signature Made-in-US fabric is created through a collaborative development process between Cone Denim’s ‘Cone 3D’ (Denim, Design, and Development) R&D team and the Cordura brand. By focusing these key elements within a scientific, yet creative environment, Cone Denim and the Cordura brand were able to take joint product innovation to the next level with both this initial signature launch and future developments in the pipeline.

Cindy McNaull, global Cordura brand and marketing director said, “As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation. Both the Cordura brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating Cordura Denim technology is a great way to honour our mutual heritage and usher in new performance denims of the future.”

Kara Nicholas, vice president of product design + marketing at Cone Denim said, “Innovation is in our DNA, but heritage is also a key inspiration in our fabrics – so working with a brand like Cordura that shares the same values is a great fit for us. Incorporating high performance Cordura fibre in such an iconic classic design was a key factor in bringing a new generation of selvage denim to life.” (GK)

Fibre2Fashion News Desk – India


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