Home / Knowledge / News / Textiles / COTTON USA exhibits sustainable school uniform collections

COTTON USA exhibits sustainable school uniform collections

01
Aug '20
Pic: Cotton USA
Pic: Cotton USA
COTTON USA, a non-profit and promoter of US cotton fibre, has joined forces with Chinese designer Liu Wei to present collections of US cotton school uniforms at Shanghai International Occupational Uniform Exhibition (OUE) from July 23-25. As a result of the show, COTTON USA gained three new uniform licensees representing 10,800 bales of US cotton.
 
Themed "Growing Everyday” the COTTON USA X Liu Wei 2020 Chinese student uniform trend presentation featured more than 60 outfits showcasing the fashion innovation, sustainability and functional diversity of US cotton. The collections combined high quality US cotton with selected technical fabrics and included basics, sports and winter collections targeting the large student uniform market.
 
Five COTTON USA licensees joined COTTON USA at the exhibition, including Qingdao Jifa Xinheng Textile Co Ltd; Beijing Xinyi Textile Co Ltd; Shanghai Meijue Brand Management Co Ltd; Beijing Kefang Technology Co Ltd; and Ningbo Yuanzhen Ecological Textile Technology Co Ltd.
 
"COTTON USA is representative of the natural and sustainable raw materials in high demand,” Liu Wei said in a press release. “School uniforms accompany a child from pre-school through high school, bearing the memory of each day's growth. In recent years, the concept of environmental sustainability has been adopted within the uniform industry. Society as a whole, including parents, students, schools, governments, and media, have embraced the concept of ‘green safety’ for students’ wear.”
 
At the COTTON USA booth, as well as at launch show onsite, buyers were impressed by the COTTON USA performance collections. An exciting addition to this year’s COTTON USA booth was the focus on the newly-introduced US Cotton Trust Protocol.
 
"The global sustainable development process cannot rely solely on the strength of one person, one enterprise, and one industry,” Karin Malmstrom, director for China and Northeast Asia at Cotton Council International, said. “It requires the joint efforts of everyone in different industries and different supply chains. The implementation of the US Cotton Trust Protocol will enable enterprises along the entire textile supply chain to track and verify their improvements in sustainable sourcing and reporting. Retailers and consumers will also benefit by knowing they are also contributing to building a more sustainable world by integrating US cotton into the products they produce and purchase.”
 
OUE, themed “Tribute to Creativity, Empowering Workers,” covered occupational and school uniforms, business casual wear, high-end customisation, fabric and accessories. More than 200 exhibitors attended and attracted around 20,000 visitors during the three-day period.

Fibre2Fashion News Desk (JL)


Must ReadView All

Pic: Pexels/Hugo Heimendinger

Textiles | On 25th Feb 2021

Vietnam's growth outlook linked to response to new

Vietnam’s growth prospects will depend on how well and quickly its...

Pic: Puma

Apparel/Garments | On 25th Feb 2021

Puma reports sales of €5.2 bn in FY20

Puma, a Germany-based manufacturer of athletic and casual footwear,...

Pic: Zalando

E-commerce | On 25th Feb 2021

Zalando expands online store Zircle to Sweden & Denmark

Zalando has expanded Zircle, a webshop dedicated to consumers looking ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile industry, Head honchos

Textile industry
Head honchos

Quality should be the #1 priority

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

DP Kumar,

DP Kumar

Weaves is South India's premier textile fair organised by Texvalley in...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search