Home / Knowledge / News / Textiles / Cotton USA launches 19/20 uniforms at Beijing Fashion Week

Cotton USA launches 19/20 uniforms at Beijing Fashion Week

Apr '19
Pic: Cotton USA
Pic: Cotton USA
The Cotton Council International (CCI) partnered with China's chief professional uniform designer, Liu Wei, who specialises in using new technical fabrics, to launch the 2019/20 Cotton USA uniform collection during Beijing Fashion Week held in March 2019. CCI is the National Cotton Council's (NCC) export promotion arm and carries out programmes globally.   

Innovative technology, fashion, practicality, health, and comfort are the market needs and key fundamentals defining the current Chinese uniform industry.

“China is an important engine for the development and upgrading of the textile economy in the world today. Cotton USA is encouraging the integration of innovation into U.S. cotton, not only for everyday wear but also to meet the diversified functional needs of service industries. This segment is a huge area of growth in China. Through the cross-over activity with Liu Wei, CCI is delivering the message that Cotton USA has entered the Chinese professional uniform market, and also hopes through joint efforts with Liu Wei to promote the healthy development of the Chinese uniform industry while showcasing high quality and sustainable U.S. cotton fibre,” CCI director of China and Northeast Asia Karin Malmstrom said in a press release.

Under the theme ‘With You’, Liu Wei combined US cotton and green technology fabrics to interpret China’s professional uniform trends. The fashion show at China Fashion Week included 100 sets of professional uniforms featuring functional performance covering six professions: airlines, logistics, retail, formal business wear, civil servant, and technicist. Some 800 participants watched the show.

Professional uniforms represent the unique corporate culture image of each company, and also take into account features of quality, safety, and fashion. Therefore, the selection of raw materials, the comprehensive consideration of the production supply chain and technology materials, as well as the introduction of new designs are extremely important. This is why I insist to use high quality and reliable US cotton as the basic raw material, and integrate green technology materials such as Solucell air, graphene, and liquid metal, to ensure the practical function and aesthetics of professional uniform design different categories. We’re excited to showcase our collections here, and soon everyone will be able to see these professional uniforms in use,” Wei said.

After the fashion show, more than 200 representatives from 50 companies actively exchanged information and ideas on the challenges and opportunities in the Chinese uniform industry. Participants included Beijing Yunyi Times Clothing; Haitian Materials; Shandong Daiyin Group Renault Apparel; Qingdao Zhifa Group; Shandong Ruyi Group; and Lianfa Share; and others. Following the launch of the uniform collections, a week-long display and business meeting space was set up at Liuwei Studio to provide a cooperation platform and business discussion space for the uniform supply chain. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 10th Apr 2021

Turkey's exports to UK surge in Q1 following post-Brexit FTA

Turkish exporters have seen a noteworthy surge in exports to the...

Pic: Sunshine Seeds / Shutterstock.com

Textiles | On 10th Apr 2021

South African woven cotton textile sector workers get 5.5% rise

Those working in the woven cotton textile sub-sector in South Africa...

Pic: Shutterstock

E-commerce | On 10th Apr 2021

H&M launches on e-commerce platform Zalora in southeast Asia

H&M has joined hands with Zalora and has launched on the e-commerce...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor <g...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Jacques Prigneaux, EDANA

Jacques Prigneaux

EDANA has been the leading global association and voice of the nonwovens...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search