Cotton USA shows What's New In Cotton at Cotton Days

22 May '18

2 min read

Courtesy: Cotton USA

Cotton USA promoted innovative technologies to mills, fabric manufacturers, brands, and retailers, under the theme ‘What’s New In Cotton’, at Cotton Days in Japan and Taiwan. Cotton USA, which promotes US cotton fibre and manufactured cotton products globally, positioned US cotton as the fibre of choice for the Japanese and Taiwanese textile industries.

Cotton Days in Tokyo, Japan, and Taipei, Taiwan, brought together approximately 390 Cotton USA licensees and potential licenses throughout the supply chain. In addition, more than 85 press representatives attended. This was the 23rd ‘Cotton Day’ in Tokyo, where Cotton Day originated as a celebration of the start of the US cotton planting season.

Cotton USA introduced its ‘What’s New In Cotton’ initiative to show its commitment to innovation. Models wearing innovative US cotton-rich outfits appeared on stage and walked down the catwalk. Some of Cotton USA’s new innovations on display included traceability, recovery wear, digital printing, and antimicrobial products. The guests took a closer look at the garments and home textile products at the reception after the show. It helped attendees see the potential of US cotton and seemed to have inspired them, having received several inquiries about how to contact the venders during and after the event.

Cotton Council International (CCI) president Ted Schneider gave a well-received presentation on sustainability and the responsible production of US cotton, incorporating his own story as a farmer.

In Taiwan, Chia Her and Tah Tong Textile provided innovative US cotton-rich fabrics for the famous designer Justin Chou to create fashionable and comfortable outfits. Local designers also participated in Cotton Day to get more information on new innovative fabrics for their future designs. (GK)

Fibre2Fashion News Desk – India

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