COTTON USA to participate in Heimtextil 2016

04 Jan '16

3 min read

The cotton USA booth at the trade fair in Frankfurt is the meeting point for the international cotton industry. US cotton organisations—Cotton Council International (COTTON USA), Cotton Incorporated and Supima—provide visitors with comprehensive background information on the development of the global cotton market, the findings of current market and consumer studies, and ongoing sourcing programs such as COTTON USA's proactive support with respect to procurement issues, which includes organised sourcing trips to important procurement regions. Marketing campaigns and collaborations with leading brands/retailers represent another focus of the international COTTON USA program. Consumer-oriented marketing and communication initiatives directly address consumers all over the world. Social media is becoming an increasingly important part of the communication strategy.

The international COTTON USA and Supima licensing program, as well as the trend forecasts and technical support of Cotton Incorporated, are additional resources in the comprehensive support program of the US cotton industry.

At Heimtextil, CCI will present product samples from the new collections of international COTTON USA licensees such as Bassetti (Italy), Caliphil (Taiwan), Cogal and Camillatex (Italy), Graser Exclusive Bettwäsche (Germany), Kimpeks and Nesa (Turkey), Liztex (Guatemala), Ningbo Guangyuan, Sunvim and Shijiazhuang Changshan (China), Textiles Brito and Zermatex (Mexico) and Zucchi Group (Italy).

COTTON USA

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