CPM's 33rd edition to start from September 3

02 Aug '19

6 min read

Pic: CPM

The 33rd edition of CPM - Collection Premiere Moscow, Eastern Europe's biggest order platform for clothing and fashion, will be starting on September 3 at Expocentre exhibition grounds in Moscow. At the fair, around 750 exhibitors from 30 countries will be presenting 1,300 collections accompanied by international expert discussions, forecasts & presentations.

"Although there has been slight economic growth, the new regulations regarding goods labelling and private income remain challenges, but CPM is showing the full line-up with strong Russian and international brands. In the fashion cosmos, Russia remains an innovative, core part of every sales strategy," said Thomas Stenzel, managing director OOO Messe Düsseldorf Moscow in a media statement by CPM.

One of the most important segments of the fashion fair in Moscow will be CPM Body & Beach with lingerie, homewear, beachwear and accessories by brands from all over the world including Cecebawie, Massana or VFB Lingerie. In September, this area will be growing in size to two halls with around 150 brands from 25 countries and welcoming around 4,000 professional visitors. Panage from England, Sapph from the Netherlands, Doro di Lauro from Germany and Aznar Innova from Spain are some of the new exhibitors.

Along with hall 2.4 with the 'CPM Body & Beach VIP Lounge', it will now also be represented in hall 2.5 with the 'CPM Body & Beach Catwalk'. In addition to the daily shows for lingerie and beachwear, the 'CPM Body & Beach Seminar Area', there will also be talks, presentations and workshops by global and local market experts. On the last day of the fair, the winners of the 'New Faces' competition will be presented by Russian lingerie magazine Intimoda from the Intima Mediagroup. A trend zone will be rounding things off.

Showcasing in the largest country pavilion with around 80 exhibitors on a net area of approximately 3,250 square metre in the Forum hall, will be well-known German players and premium brands such as Brax, Comma, Lebek & Friends, Leithäuser, Marc Aurel, Olymp, Unique Selected and Van Laack. At the next edition, Ente Moda Italia (EMI) will be presenting more than 100 Italian collections by approximately 84 exhibitors ranging from ladies' and menswear to kidswear, beachwear and accessories.

"Italian fashion, which is extremely sought-after in Russia, can be found in halls 2.1 and 2.5 on a net exhibition area of around 2,000 square metre. The same applies to clothing from Germany, Turkey and France, to name the most important and strongest import countries. We work with strong associations in the individual countries, which make it easier for the brands from Western Europe to exhibit at CPM in Moscow. The Italian brands exhibiting this time include names like Antonio Barbuto, Cantarelli, Giangi Napoli, Baldinini, Hanita, Kontatto, Miss Miss by Valentina, Valiervenetia and Vicolo," said Christian Kasch, project director international and member of the board.

AFG 1972, Dvroma, Elisa Cavaletti, Jijil, Oblique Creations, Piero Moretti, Shade, Tricot Chic and Vizio have also confirmed that they will be exhibiting and kidswear brands like Cherie, Florens, Missouri and Voile Blanche will also be represented. Italian brands like Iconique and Menghi will be participating in 'CPM Body & Beach'.

The Turkish collective booth with around 65 exhibitors on a net exhibition area of approximately 1,800 square metre will be design-oriented. Brands exhibiting there will include Bisa, Bottega, Climber, Fimka, Gemko and Shaky.

With more than 20 exhibitors on a net area of 440 square metre, professional buyers will find contemporary French names like Aigle, Eva Kayan, Kokomarina, Lauren Vidal, Leo Guy, Oakwood, Rene Derhy and Rhum Raisin. The 'Mode in France' show will also present French collections on the catwalk in hall 2.3.

CPM is not only an exhibition platform, but also a source of information on the most important developments on the Russian market. This time the 'Russian Fashion Retail Forum' is dedicated to the current challenges of the digital transformation in Russia's fashion retail sector and will provide an overview of the current state of the market. Experts from the RFRF Forum, including representatives from ITMM GmbH, Fashion Consulting Group and Profashion Consulting, will be presenting their latest analysis and predictions for the coming season and taking part in the panel discussions on the digitalisation of the fashion industry. The RFRF's business programme will take place in hall 7.2.

"The new season is all about two clear trends: on the one hand the expansion of fashion in Russian regions, and on the other the topic of digitalisation which RFRF will be putting the spotlight on," said Nikolay Yarzew, project director of Russia/CIS.

In September 2019, CPM will be cooperating with the WGSN - World Global Style Network, the global trend authority with over 6,000 customers from over 100 countries and more than 70,000 subscribers.

At CPM, trends will be presented in the 'WGSN Buyer's Briefing for Spring/Summer 2020' on the catwalk in hall 2.3. Brands from Germany, Italy, France, Spain, Turkey, Indonesia, Russia and other countries will be showcasing their collections and trends in a comprehensive show line-up on the catwalk in hall 2.3. Featuring fashion collections from various styles, the 'CPM Selected' show will attract large numbers of professional visitors during the three days of the fair.

On the first day, the 'CPM Opening Show' will once again present the strongest trends to a top audience. And the 'Grand Défilé powered by Lingerie Magazine' will round off the show line-up on the first day. Another highlight is the cooperation with the World Fashion Channel, the international TV channel for all things fashion and lifestyle, including the 'New Model Show'. Models from Russian cities, who have successfully made it through all qualification rounds, will be walking in all the most important fashion shows, including the official opening ceremony. An important change happening next season is the introduction of the 'CPM Shop & Retail Solutions' section in hall 7.1. In keeping with the requirements and needs of the market, this specialist area will be dedicated to shop fitting and retail fixtures. Here visitors will find partners for lighting, merchandising, retail marketing, pop-ups and outdoor advertising, as well as automation and security systems and other retail services.

The participants of the special CPM project Designerpool will be showing their collections at the trade fair stands as well as on the CPM catwalk, including Brier (Moscow, Russia), Ivanova (Sochi, Russia) and Ugly Studio (Tiflis, Georgia). The latest collections by young designers from Krasnoyarsk will be shown in the fifth season of the trade fair project for regional development, 'CPM My Country'. So far, CPM has provided long-term support to more than twelve fashion brands. CPM Start-Up, supported by local professional associations, trade associations and export development centres, will put the spotlight on newcomer brands and joint stands. In hall 8.3 there will be an official joint stand of 'Made in Moscow' trend brands, organised with funding from the Moscow Export Center to provide support with exports and business development. (PC)

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