Home / Knowledge / News / Textiles / Craftsvilla takes a fabric tour of India on social media
Craftsvilla takes a fabric tour of India on social media
27
Jan '17
Courtesy: Craftsvilla
Courtesy: Craftsvilla
With a vision to take people back to their roots, Craftsvilla.com, the largest online ethnic store, recently did a Fabric Tour of India on social media. Launched in time for Republic Day, the concept is an attempt from the e-commerce company to take people on a tour of India's cultural heritage through the traditional weaves of the country.

Craftsvilla is also set to launch a handloom collection that will have Banarasi, Kanjeevaram, Pochampally Ikat, Bhagalpuri silk among other famous handwoven textiles.

What stands out about this initiative is that it is not just the popular weaves like Banarasi, Kanjeevaram or Chanderi that have been featured. Craftsvilla has picked up beautiful yet lesser-known textiles such as Phanek (Manipur, North East), Pachra (Tripura) Apatani (Arunachal Pradesh), Kunbi (Goa), Kullu Shawls (Himachal Pradesh), Kuchai Silk (Jharkhand), and showcased them on the map of India, said the company in a statement.

The initiative got an enthusiastic response as fans took to social media to show their appreciation in the comments.

“Craftsvilla has always taken up initiatives that help people connect back to their roots. And fabric tour is one such initiative. India is a hub of crafts and weaves. While most people know about the mainstream crafts and weaves, there are still unknown gems from various parts of the country that people have not heard about. This is our attempt at popularising these arts and crafts,” said Monica Gupta, co-founder, Craftsvilla.

Woven by master craftsmen who work incessantly to keep alive a tradition that goes back centuries, Indian fabrics are a medley of vibrant colours, gorgeous designs, beautiful prints and intricate motifs that tell the tale of India’s rich and glorious past. Even Indian designers are experimenting with the traditional textiles to come up with designer sarees. Craftsvilla’s initiative paves the way for modern Indians to know all about the history of their country in an interesting way. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Devendra Gupta,

Devendra Gupta

Reforce, a start-up based in Gurgaon, aims to revolutionise the fitness...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search