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Cupro by Asahi Kasei is smart choice for premium brands
May '17
The new generation Cupro by Asahi Kasei is used by a number of premium brands. It is a matchless and original material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Innovhub 3rd party lab test proves it can claim full biodegradability end of life option.

The LCA study signed by ICEA secures Cupro’s quality profile, and defines its responsible status, while paving the way to measure and confirm the smart improvement possibilities for the future.

Cupro has been created for the new values of beautiful fashion. Fabrics are built on a cool, sensual aesthetic combined with responsible innovation and versatility that perfectly matches contemporary consumer’s desires. Cupro fabrics fit the latest brand partner styles and silhouettes like a blueprint for best materials, cool design and smart values to suit contemporary daily life.

The latest Cupro fabrics are perfect for women, men fashion brands in quality jerseywear and new, relaxed athleisure, and casualwear looks. Cupro is perfect in the new sharp lines of modern tailoring, dress and even in the latest hi-tech hosiery and next-to-skin lingerie. Cupro also owns the contemporary sari and ethnic selections in the modern India wardrobe.

Diesel has launched its SS 2017 preview collection of 5 pure Cupro pearl washed finish silhouettes in a cool grey or a warm red that focus on a column shape with drape detailing with a long line sleeveless dress, a neat sleeveless top and a long sleeved drape front top as well as 2 shorter dresses with drape and waist detail.

Deha has made a beautiful range of two luxury feminine sports pants for Deha Easy FW 2017-18, thanks to the unique silk touch of the Cupro fabrics by Infinity they selected for their soft lined, relaxed designs.

Fashion brand Jacob Cohën decided to use Cupro in some of the models of its women's collections. Between all, the Kimberly jeans, that mixes the softness and the fluidity of Cupro with the excellence of the Jacob Cohën denim. The perfect fit and the refined details are matchless elements of Jacob Cohën: linings with unusual prints, the pony skin label, silver rivets and buttons, embroidered logo on the pocket are style elements that transform Kimberly into a precious and iper female denim.

Jeanologia, a Spanish company is the world leader in sustainable and efficient technologies for the garment finishing industry. The combination of the different eco-friendly technologies from Jeanologia like laser, G2 ozone and the Nano bubbles technology eFlow, with Cupro fibre, provides fantastic results and sustainable solutions from the fibre to the finish. (KD)

Fibre2Fashion News Desk – India

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November 2019

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