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CurveNewYork to present innovative brands

31
Jan '19
Courtesy: Curve-Newyork
Courtesy: Curve-Newyork
CurveNewYork, leading intimate apparel trade show, this year will present innovative brands, informational sessions on important topics, and an exploratory area of trends. Amidst a transforming intimate apparel market, Eurovet Americas has shaped the show to suit the needs of retailers and brands. The trade show is being held during February 25-27, 2019.

Consumers desire to live in a garment that celebrates their best assets and displays the best parts of their personalities. To adapt to this mindset, intimate apparel brands have begun to offer multifunctional, elegant and timeless products. It is essential that brands understand the consumer's mindsets in order to design products that suit their identity and can be worn with pride in their daily lives.

Eurovet Americas in collaboration with Kimmay Caldwell (founder of Hurray Kimmay + #MoreThanMyNumbers) will present a panel discussion on the topic of inclusivity to build on the conversation beyond size inclusivity and body positivity. Topics to be considered will include how the industry is addressing a broader range of people with a focus on factors such as age, gender, race, and size. Attendees will gain insight into how brands are adapting their products and messaging to appeal to a wider audience.

CurveNewYork will expand its international offering of brands and launch the German Pavillon, in efforts to diversify the product selection for attendees. The international brand discovery section on the show floor will include brands such as Anita, Falke, Mey, Roesch, Susa, Triumph and Vossen.

Curve will honour Chantelle as the 2019 Designer of the Year for its innovative and creative intimate apparel. Chantelle has been designing lingerie for140 years based on their missions of entrepreneurship, creativity and craftmanship. Over the years, Chantelle has evolved into a modern lingerie staple that eludes a chic and timeless style.

In efforts to bring an informational element to the show, CurveNewYork will introduce two new events this season for lovers of intimate apparel literature. At the peak of an important time for women as the freedom of voice and body remains a topic, the show will celebrate Herminie Cadolle who changed the codes of femininity by freeing women from the corset and developing the modern-day bra. A presentation by Cadolle, will explore the evolution of the brand. Following the presentation, attendees will have the opportunity to purchase a signed copy of their latest book "Cadolle, An Extraordinary Family Saga".

There will also be independent niche intimate apparel brands in a special curated area by Cora Harrington, the Lingerie Addict Lounge. The opportunity to discover innovation at the heart of the industry will be present in this area. Cora Harrington will host an exclusive signing of her book, "In Intimate Detail: How to Choose, Wear, and Love Lingerie". (SV)

Fibre2Fashion News Desk – India


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