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Denim Première Vision heads to Berlin in November 2020

Jan '20
Pic: Denim Premiere Vision
Pic: Denim Premiere Vision
After success of its Milan and London editions with the most recent edition in London this past December - Denim Première Vision will be coming to Germany for first time on November 24-25, to the Berlin Arena. This new destination is well-suited to its evolved and now roving positioning and in line with areas of strategic development initiated two years ago.

Each edition of Denim Première Vision explores the different creative, eco-responsible and innovative facets of contemporary denim to meet the new needs of global denim markets.

Inspiring, experiential, forward-looking and above all international, Denim Première Vision targets all the creative brands developing denim collections - fashion and luxury brands, pure jeanswear players, web players - with a selective offer from 100 leading exhibitors representing the global creative denim industry - from weavers to garment manufacturers, laundries, finishers, accessory manufacturers and technology developers.

Berlin is a unique mix of creativity, art, music and history. The Berlin fashion industry boasts: 2,800 registered companies, including 800 designer labels, ranging from high-end to streetwear brands and a broad array of eco-responsible collections; 60 annual events, including Berlin Fashion Week, which brings together over 70,000 professionals;  11 fashion and design schools ensuring a constant injection of fresh ideas.

Berlin is an exciting, open and cosmopolitan European city, and is Europe’s 3rd largest tourist destination after London and Paris. At the crossroads of Northern European countries, it offers exhibitors and visitors alike new opportunities for business and interactions with the sector’s leading markets: Germany, Denmark, Sweden, Norway, the Netherlands.

Berlin is also a pioneering capital, known for its commitment to eco-responsibility, technology and fashion tech: an ideal city to fully address denim’s renewal!

By setting up in Berlin, Denim Première Vision is taking a new step forward in exploring the denim of today and tomorrow. A modern and inspiring denim industry that transcends some of the more conservative codes of fashion. A denim industry that is creative, respectful of both people and the environment, and focused on technical innovation and technology.

Perfectly suited to Denim Première Vision’s technical and strategic priorities, the Arena Berlin is ideally located in the heart of the German capital to inspire and energise the fashion professionals targeted by the show. It is situated at the intersection of the multicultural Kreuzberg district, one of the trendiest areas in the city, and the Friedrichshain district, renowned for its artists, galleries, cultural and night life, and is near the famous Mitte district, a central and historic area.

Fibre2Fashion News Desk (PC)

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