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Denim Premiere Vision launches Digital Denim Week

Nov '20
Pic: Shutterstock
Pic: Shutterstock
Denim Première Vision has announced the launch of a new event format, the Digital Denim Week. This 100 per cent digital show will run via an online platform for a full week, from November 30 to December 4, 2020, to present the new collections of materials from over 50 exhibitors, and the very latest product developments for Spring-Summer 2022.

The Digital Denim Week will also showcase a dive into the heart of the specifics of the season, from trends to products and materials, featuring targeted talks by selected key players and experts, as well as a programme of conferences and masterclasses to meet the industry’s emerging challenges.

The Spring-Summer 22 collections, the know-hows and latest technological and creative innovations from the show’s exhibitors will be launched at the event and presented in their e-shops on the Première Vision Marketplace. The final selection is expected to total over 50 leading companies ranked among the most innovative in the global creative-denim industry. It includes 34 weavers, six manufacturers/launderers/finishers, seven accessory makers and two technology developers. Around 14 countries represented, with, in order of importance: Turkey, Italy, Pakistan, Bangladesh, China, Hong Kong, Morocco, Brazil, Spain, US, France, India, Japan, Taiwan.

Expanded services and features on the Première Vision Marketplace, and a more interactive and functional digital catalogue to energise business includes activated client/supplier contact tools to facilitate direct contact and remote sales discussions and transactions and company profiles now capable of integrating multimedia content - videos, images, texts, and so on, to enliven the presentations of exhibitors’ business activities.

Two fashion seminars will be held to provide inspiration and introduce the Spring-Summer 22 trends; one session by Première Vision’s fashion team presenting the season’s main directions; and another by Lucia Rosin from Italy’s Meidea design studio to analyse new trends in cuts and silhouettes. Two Smart Talks on the industry’s challenges in terms of sustainable development will be hosted by Giusy Bettoni, sustainable development consultant for Première Vision. Two workshops will be presented by Alessio Berto from The Tailor Pattern Support to assist brands in creating their future collections.

The Spring Summer 22 denim season reveals itself to be captivating, shifting and more than ever eco-responsible. Sensual, determined and delicate, it showcases denim’s evolutions and innovations, its ebullience and energy. The season reinforces handles, renders instability attractive, and stimulates inventiveness, for a season that calls on individual and collective progress to make sustainable and appealing changes.

Fibre2Fashion News Desk (GK)

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