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Digital printing occupies special zone in Intertextile
Aug '17
Courtesy: Intertextile Shanghai
Courtesy: Intertextile Shanghai
Digital printing will be the focus of the Digital Printing Zone with exhibitors, seminars and the debut Digital Printing Micro Factory at the Intertextile Shanghai Home Textiles. The zone reflects growing interest of textile industry in digital printing. Textile industry is among the largest printing markets, yet majority of printing is done traditionally.

Intertextile Shanghai Home Textiles, to be held during August 23-26, 2017, will feature over 1,200 exhibitors from around the world, presenting a full range of home textile products including upholstery fabrics, bedding and towelling, carpets and rugs, sun protection systems and curtain accessories, wallcoverings, original textile designs and digital printing solutions.

The Digital Printing Micro Factory will see participation of the four of the leading domestic companies to demonstrate the entire processing line from design software and printing machines to ink and final products. Being one of the leading Chinese large-format digital printing solutions providers, Twinjet Technology Development specialises in the production of digital textile printers. They have obtained support from famous brands like Dimatix and Ricoh to ensure the printing quality and stability. Also in the Micro Factory, Wuxi Pengda Science & Technology will present their latest separation style hot transfer printing machine and automatic flat hot transfer printing machine.

Apart from machines, sublimation transfer paper is another essential element throughout the digital printing process. Transfer Innovative Material (Suzhou) will showcase their highlighted transfer paper in which customers can simply print patterns on the coated paper and heat transfer to most kinds of fabrics. The last member, Kushan Caidu Digital Printing will also illustrate their processing service in the Micro Factory.

In addition, fairgoers can gain insight from a series of digital printing seminars. Industry experts and leading manufacturers are invited to share and discuss the current status of the digital printing sector, its trends and technology developments, as well as digital printing design and applications.

The concurrent events make Intertextile Shanghai not just a sourcing platform, but an occasion for inspiration as well. The 2017 Andrew Martin International Interior Design Summit will be held on the first two show days in which nine experts from sectors of interior design, architecture and art will discuss the transformation of design in the new information era. There will also be a Home Furnishing Crossover Exhibition, where 40 designers and artists use furniture and installation art to illustrate new home living styles. Further to its success in holding a Design Challenge last year, the German fibre and yarn producer Trevira will come back to showcase their inherently flame retardant fabrics, and will invite visitors to create their own mood board with Trevira CS fabrics in a series of workshops.

Intertextile Shanghai Home Textiles is regarded as an indicator of home textiles trends in China, not just for the latest styles to be found in exhibitors’ booths but also the trend forecast that is released every year. This year, China Home Textile Association, the Department of Home Textile Trend Research and Promotion, Concept and Style Fashion Project Group Italy have worked jointly to analyse the global and domestic market together with consumer behaviour. From this, four themes were developed to express the 2018/19 Chinese home textiles trends:

Down To Earth: Inspired by nature and the desire to connect with it. The tension generated by the increasing pervasiveness of digital screens and their sterility, leads to research an earthy connection, with roots and experience in nature.

Connected Senses: The digital revolution began with the transformation and transposition of an increasing number of ‘real life’ activities in expressible functions through digital entities.

No Borders: The multifaceted urban contest and the network are changing the way we perceive communities, identities and the way we pass a cultural substance.

Re-Thinker: We are in a period of transition - we eliminate the excesses to come to the lightness of being. We discover again the value of timeless classics which are reinvented for the future. (SV)

Fibre2Fashion News Desk – India

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